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Audience Analysis Template

The Audience Analysis Template includes a 30 page MS Word template and an MS Excel spreadsheet with 130 entries.

Use this template to learn more about the target audience for your projects and what they want to achieve, for example, read your user guide, visit your website or buy your product.

Audience Analysis Template - MS Word

The worksheets include 130 points you can use to capture demographic date so that you have a more holistic view of their wishes, desires, fears, and preferences.

This template will help you understand:

How your audience benefits from your product, service, or project. This can range from a user guide, marketing plan, product release to a strategy plan or policy document.
The results you want to achieve for the target audience? For example, to update their skills, help them increase their knowledge of your product, improve work attitudes, change behaviors, or learn more about your products.
The current attitude towards your products/services.
The most effective way to collect data on the target audience's skills, knowledge, disposition, behaviors, habits, status, culture, and work conditions.
Identify the gap between the current state (where you are now) and the desired result.
Determine the target audience's level of interest in or motivation for using your product or service.
Capture their preferences for giving and receiving information.
Use this template to create a target audience profile (TAP) of your business. You can use this information gathered to make decisions regarding sales, marketing, branding, and communications.

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Screenshots

These are screenshots of some of the templates included in this template pack.

Audience Analysis Template - MS Word

Excel Template

Table of Contents

1 Introduction
1.1 Overview
1.2 Purpose
1.3 Background
1.4 Scope
1.5 Methods used
1.6 Assumptions
1.7 Constraints
1.8 Risks
1.9 Points of Contact

2 Audience Types

3 How to Determine your Audience

3.1 Knowledge
3.2 Needs
3.3 Other Characteristics

4 Common Issues
4.1 Multiple Audiences
4.2 Variability

5 How to perform the Audience Analysis

6 Audience Analysis Worksheet
6.1 Audience Identity
6.2 Attitude and Personality
6.3 Result
6.4 Expectations
6.5 Current State
6.6 Gap Analysis
6.7 Solution
6.8 Benefits
6.9 Costs
6.10 Prerequisites
6.11 Audience Profile Demographics
6.12 training
6.13 outcomes
6.14 situational audience analysis
6.15 reading characteristics
6.16 cultural characteristics

7 Appendix A: Acronyms, Abbreviations & Definitions

8 Appendix B: Related Documentation

What file formats are the templates in?

The templates are in Microsoft Word and Excel format and work on Word 97, 2003 and 2007 as well as Apple Macintosh computers.

The file formats are .doc and .xls.

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After you make the payment, you are automatically sent to a Download page from where you can save the templates to your PC.

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You can change any part of the templates that you wish.

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You can share the templates with your colleagues and re-use them as you need.

The only real restriction is that you cannot sell, rent or license these templates as though they were your own. These templates are for you —and your colleagues — usage only.

You can read the full license Agreement here

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