Klariti Small Business Tips and Tools

About Us Free Tools Tips Templates Affiliates Site Map

MS Word template

Target Audience Questionnaire Template

Creating a training plan? Before you do this, you need to step a step back and work out what your colleagues need to learn.

Why? Well, otherwise, you risk developing a training plan that overlooks the areas where people really need to skill up.

A well-developed training is that it lets you focus your skills, as a trainer, and match the training course to the audience.

Most managers develop a Target Audience Questionnaire.

Download: Target Audience Questionnaire


What is a Target Audience Questionnaire?

This Audience Analysis Questionnaire is for a Training Plan but can be adjusted to Marketing Plan and other customer research activities. 

Audience Analysis is used to profile, i.e. learn about, your target audience, so that you can then offer better products, services, training, books or whatever… that match their specific requirements.

See: Audience Analysis Templates

This is different than gathering requirements, which is more a wish list, of what people want.

Audience Analysis is a snapshot of what your users/readers/viewers etc are doing here and now. 

Marketing plans also use these to get an better understanding of how to segment their audiences.

See: Marketing Plan Templates

For technical writers and trainers, you can use this Target Audience Questionnaire when developing your next set of documents or training plan.

What’s important is that you see the value in this activity.

The more you know about your target audience, the more likely your material will suits their needs.

See: Business Requirements Template and Functional Requirements Specification Template

So, let’s get started.

What goes into a Target Audience Questionnaire?

You need to cover four sections in your questionnaire: document details, objective, experience, tasks.

1. Document Details

The first page of the questionnaire—usually near the header—captures information related to the actual document, for example, the name of the course, the individual, date, and department. Depending on your project, you may want to adjust this to suit your needs.

Some technical writers use version controls on their documents, as well as the document’s status, for example, Draft, Revised, Final or Approved.






In the objective section, describe the goal of this questionnaire.

  • Who are the project stakeholders for this project?

  • Who is been asked to complete this questionnaire?

  • What is your motive for doing this?

  • What is the benefit to the reader?

  • When does this questionnaire need to be completed by?

  • Where will the information be kept, share, distributed, and archived?

  • Why should the reader/user/employee complete this questionnaire? Is it compulsory? Is there a date by when this must be completed?

  • How does this questionnaire fit into the company’s overall strategy?

Sample text:

"To help us provide the most appropriate the training to our employees—so you have the necessary skills, knowledge and confidence in your own abilities—please study the following questions and answer them to the best of your abilities."

The questionnaire must be completed by [date].

The questionnaire is approved by the [project board].

Contact [identify the person] if you have any queries about this questionnaire. 

3. Level of Experience

Identify your level of expertise with these tools based on a scale of 1 to 5.

(1=No Experience; 5=Extremely Experienced).

1.         Adobe Acrobat (not Acrobat Reader)

2.         Adobe FrameMaker

3.         AuthorIT

4.         DocBook

5.         DocToHelp

6.         DreamWeaver

7.         Epic Editor

8.         ForeHelp

9.         Interleaf

10.       MadCap Blaze

11.       Madcap Flare

12.       Microsoft Excel

13.       Microsoft Visio

14.       Microsoft Visio

15.       Microsoft Word

16.       RoboHelp

17.       Techsmith Camtasia

18.       Techsmith Snagit

19.       WebWorks

20.       XML editor

4. Tasks & Activities

Please indicate all answers that are applicable to your role.

1. How often are you asked to provide [technical documents/status reports/management reports etc]?

(a) Several times a day    

(b) Several times a week    

(c) Several times a month

2. What format (s) do you provide the information in?





Pivots tables  



3. What is the nature of these requests?  (If possible, please provide examples of each item indicated)

(a) Summary (e.g. totals, averages, status etc.)

(b) Detailed (specific lists, inquiries regarding specific projects, documents, releases etc.)

(c) Operational

(d) Analytical

(e) Other (this may include revisions, merging, editing, publishing, translating, re-formatting, printing etc)

Once you have these in place, you can then begin to write your documents or start developing that training plan.

Does that make sense?

What do you think?

How can I improve this plan and make it better?

Download these Templates

Training Plan Template

Audience Analysis Templates

Marketing Plan Templates

Business Requirements Template

Functional Requirements Specification Template

Want to learn more?

The Audience Analysis Template includes a 30 page MS Word template and an MS Excel spreadsheet with 130 entries.

Use this template to learn more about the target audience for your projects and what they want to achieve, for example, read your user guide, visit your website or buy your product.

Audience Analysis Template - MS Word

The worksheets include 130 points you can use to capture demographic date so that you have a more holistic view of their wishes, desires, fears, and preferences.

This template will help you understand:

  • How your audience benefits from your product, service, or project. This can range from a user guide, marketing plan, product release to a strategy plan or policy document.
  • The results you want to achieve for the target audience? For example, to update their skills, help them increase their knowledge of your product, improve work attitudes, change behaviors, or learn more about your products.
  • The current attitude towards your products/services.
  • The most effective way to collect data on the target audience's skills, knowledge, disposition, behaviors, habits, status, culture, and work conditions.
  • Identify the gap between the current state (where you are now) and the desired result.
  • Determine the target audience's level of interest in or motivation for using your product or service.
  • Capture their preferences for giving and receiving information.
  • Use this template to create a target audience profile (TAP) of your business. You can use this information gathered to make decisions regarding sales, marketing, branding, and communications.


Word & Excel Templates for only $9.99!

Click here to download these templates


These are screenshots of some of the templates included in this template pack.

Audience Analysis Template - MS Word

Audience Analysis Template - MS Word

Audience Analysis Template - MS Word

Audience Analysis Template - MS Word

Audience Analysis Template - MS Word

Audience Analysis Template - MS Word

Excel Template

Table of Contents

1 Introduction
1.1 Overview
1.2 Purpose
1.3 Background
1.4 Scope
1.5 Methods used
1.6 Assumptions
1.7 Constraints
1.8 Risks
1.9 Points of Contact

2 Audience Types

3 How to Determine your Audience

3.1 Knowledge
3.2 Needs
3.3 Other Characteristics

4 Common Issues
4.1 Multiple Audiences
4.2 Variability

5 How to perform the Audience Analysis

6 Audience Analysis Worksheet
6.1 Audience Identity
6.2 Attitude and Personality
6.3 Result
6.4 Expectations
6.5 Current State
6.6 Gap Analysis
6.7 Solution
6.8 Benefits
6.9 Costs
6.10 Prerequisites
6.11 Audience Profile Demographics
6.12 training
6.13 outcomes
6.14 situational audience analysis
6.15 reading characteristics
6.16 cultural characteristics

7 Appendix A: Acronyms, Abbreviations & Definitions

8 Appendix B: Related Documentation

What file formats are the templates in?

The templates are in Microsoft Word and Excel format and work on Word 97, 2003 and 2007 as well as Apple Macintosh computers.

The file formats are .doc and .xls.

Can I download them online?

You, can download the files instantly.

After you make the payment, you are automatically sent to a Download page from where you can save the templates to your PC.

What is the license agreement?

You can change any part of the templates that you wish.

You can remove all logos and references to Klariti, for example, the logo on the cover page.

You can share the templates with your colleagues and re-use them as you need.

The only real restriction is that you cannot sell, rent or license these templates as though they were your own. These templates are for you —and your colleagues — usage only.

You can read the full license Agreement here

What is the refund policy?

We offer a 60 days refund policy.

Can I ask you a question?

Of course. You can contact me at

I want to buy. How does it work?

1. Click the Buy button below and you will be sent to a secure page on Clickbank.

2. This is a screenshot of the sales page on Clickbank.com. There are a few things I want to show you.


1. This is the Klariti logo. It shows that this order is from Klariti.com – the site you have come from.

2. This shows the amount of the order. It defaults to USD but you can change it your local currency if you wish.

3. This is where you enter your credit card details.

Note that it asks for your Validation Code. This is the 3-digit code printed on the back of your card, to the right of the card number. This is to protect you as your card cannot be used without this information.

4. Click the PayPal logo if you want to pay with PayPal instead of your credit card.

After you have checked everything, order, price and credit card details, and click Pay Now.

Wait a few seconds - don't close the browser.

5. Clickbank will send you to the Download page on our site.

6. The Download Page looks like this. Save the files.

7. Save the files to your PC and check you have everything.

That’s it!


Word & Excel Templates for only $9.99!

Click here to download these templates


60-day Money-Back Guarantee

Secure Online Order Form

software testing templates

standard operating procedure templates

white paper templates

T e m p l a t e   S h o p

Action Plan Template

Audience Analysis Template

Availability Plan Template

Bill of Materials Template

Business Case Template

Business Continuity Plan Template

Business Plan Template

Business Process Design Template

Business Requirements Specification Template

Business Rules Template

Capacity Plan Template

Case Study Templates

Change Management Plan Template

Communication Plan Template

Concept of Operations Template

Configuration Management Plan Template

Conversion Plan Template

Datasheet Template

Deployment Plan Template

Disaster Recovery Template

Disposition Plan Template

Documentation Plan Template

Employee Handbook Template

Expression of Interest Template


Grant Proposal Template

Implementation Plan Template

Invitation To Tender Template

Market Research Templates

Marketing Plan Template

Operations Guide Template

Policy Manual Template

Project Plan Template

Proposal Manager Templates

Proposal Template

Release Notes Template

Request For Proposal Template

Risk Management Plan Template

Scope of Work Template

Service Level Agreement (SLA) Template

Small Business Video

Social Media Policy Templates

Software Development Lifecycle Templates

Software Testing Templates

Standard Operating Procedures Template

Statement of Work Template

System Administration Guide Template

Technical Writing Templates

technical writing templates

Test Plan Template

Training Plan Templates

Training Plan Templates

Troubleshooting Guide Template

Use Case Template

User Guide Template

White Papers

Work Instruction Templates

How to Write

Action Plans

Business Writing

Business Proposals

Case Studies

Process Design

Project Management

Standard Operating Procedures Course

White Papers

Write for the Web

Grant Writing

Software Development Templates


Email Me Here

Endorsements | About Us | Contact Us | Site Map | Privacy | License | T&Cs | FAQs