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How to Write Social Media Policies for Facebook - Part 3

Part 3 in a series of tutorials on writing Social Media Policies for Facebook. Part 1 is here and part 2 is here.

If your employees use Facebook to promote your business, then you need to have policies in place that show them how, why, and where to connect with your customers.

Download Facebook Usage Policy

While most employees want to use Social Media correctly, having policies and guidelines in places ensures that they stay on track.

7 Ways to Create Facebook Social Media Policies

If you don’t have any Social Media policies for Facebook that address these issues, please also read the first two tutorials as this will place the material here in more context.

These guidelines will help you write your first Social Media policy documents for Facebook.

You'll need to adjust these depending on how your company uses Social Media. Of course, you can also use these are a framework for your Twitter and LinkedIn policy documents.

1. Don’t Share Everything – while we’re all friends online, we also need to be realistic. There are things that should NOT be shared online, such as discussing new contracts, people’s salaries, rumors or others things that will offend others. Use common sense and remind staff that your competitors are also reading your page.

2. Learn how to Listen – listening isn’t about being quiet. Actually real listening is an active process. You need to focus on what the person is saying, hold back opinions, weigh up things, and then respond. It takes practice to listen to others and to relegate our opinions for a moment while we digest our thoughts.

3. Learn to Schedule – instead of dipping into Facebook every hour, schedule a block of time in the morning and after lunch. This helps you focus on your other tasks during the day and also to let ideas ‘percolate’ as you work.

4. Make it Useful – the most popular tweets/updates are those that provide information for the reader that they use immediately. For example, giving advice on how to solve a problem, to make something work better, or how to save money. How To tweets are very popular.

5. Share Feedback – if you notice that customers are repeatedly complaining or praising a product, share this information with the right person. Not everyone spends as much time on the site as you and might be thrilled that customers are enjoying something they worked on.

6. Status Updates – keep the Facebook page up to date (preferably every day) with new tweets, updates on news items that you want to share, links to video clips (make sure they’re family friendly as kids may ‘read’ Facebook at their parents PC at home). You can add pictures, videos, links, and podcasts to your page. Check that these work and, if appropriate, send out a tweet telling others what you're up to on Facebook every now and then.

7. Sync with Twitter – you can embed your Twitter stream into your Facebook page as well as your blog. This helps keep the page fresh with content and reduces the pressure on you to create content when you're busy.

Different Ways to Write Social Media Policies

There are different ways to write Facebook Social Media policies. What’s important is that you capture the key points first and then build from this.

What do you think is the hardest part in getting staff to use Social Media correctly?

What mistakes do they make? And how does this impact their relationship with customers?

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Social Media Template Pack

This template Pack includes:

  • Social Media Policy Template (64 pages) Use this template to define your Goals, General Policies, Confidentiality, Disclosures, Legal Issues, Intellectual Property, Brand Guidelines and more.
  • Twitter Usage Policy - outline how employees may use Twitter to share, interact and communicate professionally.
  • Facebook Usage Policy - show staff how to be an Ambassador for your business on Facebook Fan pages.
  • LinkedIn Usage Policy - series of guidelines for using this professional network site and using LinkedIn groups
  • Company Blogging Policy - guidelines for employees writing on corporate blogs; how to respond to comments, queries, feedback, and press enquiries.
  • Personal Blogging Policy - use this to help employees understand their obligations when using personal blogs.
  • Social Media Risk Management Policy - guidelines to reduce risk for employees and managers using Social Media sites.
  • Brand Usage Policy - use this to ensure that your brand is used consistently across all social media network sites.
  • Code Of Conduct - extensive list of Do's and Don'ts when using social media network sites.

Click here for the Table of Contents and more Screenshots.

Sample Personal Blogging Policy

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