Business Writing Services

Ivan Walsh, business and technical writer Ireland

Ivan Walsh, Klariti

Need some help with your policies, procedures, or technical documents?

Is your business writing ready for an upgrade? Maybe I can help.

I’m Ivan Walsh, the editor of this site. I help people improve how they write, publish and extend their content assets. I work with Fortune 100s. Small businesses. Freelancers.

For example, can I help you with some of the following?

Business Writing

Want to make your business documents more interesting? Need to generate more leads from your white papers? I can help you scope, design, develop and refine case studies, business proposals, RFPs, and marketing kits. I can also perform market research and provide detailed business case analysis.

Social Media Writing

Would you like your team to be better social media writers? I can help them write ‘expert’ blog posts, create ebooks, develop social media policies; setup Twitter marketing campaigns; manage your LinkedIn group; write SEO friendly press releases for Google.

Technical writing

Are you behind schedule or need another technical writer for a short time assignment? I can help you with user guides, operations manuals, process design, Visio mapping, SOPs, and online help.

Web Content Development

Does your web content feel slightly dated and lack that extra sparkle? I can write articles that position you as an authority; develop content marketing plan; create buyer personas; setup editorial calendars; write landing pages; email campaigns… and write content that generates more leads!

White Papers

These are a very effective (and inexpensive) way to get the attention of decision-makers at an executive level. I’ve worked with companies such as IBM and Intel to develop white papers that positioned them as innovative, thought leaders, and experts within their fields. If this interests you, send me an outline of what you’d like to achieve, what publicity you’d like to attract, who you want to target… and what your competitors are doing.

Policy Manuals

You want your employees to use Facebook, Twitter and LinkedIn effectively, right? An easy-to-read Social Media Policy manual gives your team direction and shows them how to engage, respond, and present your company correctly. From a HR perspective, it fits nicely with your Training Manual and Employee Handbook.

We can help you if you’re short on staff, over-worked, or need a little direction. As we’ve worked in communications for almost twenty years, there’s very little we can’t handle.

For example,

If you’re behind schedule, (or need an extra writer for a specific project) we can take the pressure off your team.
Or can we improve the design and layout of your MS Word templates?
If you’re setting up a new Publications Dept, we can help you identify templates, style guides, best practices, review processes, and technical communications software.
Maybe you need documents converted from MS Word into Adobe FrameMaker? Or Apple Mac to MS Word? Or other conversation services?
We can also help with use cases, process design, requirements gathering, information architecture, user adoption, and online help.

Sound interesting?

Email me to arrange a Skype. There’s no fee for the call.