New Page 3

Klariti Home Page

Download Templates Online

Blog Free Tools Tips Templates Affiliates Site Map

MS Word template

Business Writing

Interested in becoming a business writer or just want to learn more?

Download your Business Plan TemplateThis page talks about business proposals, understanding the procurement process, preparing RFPs, writing sales and marketing material, and developing white papers.

Business Plan / Business Writing  / Employee Handbooks / Free Checklists / Writing Headlines / Freelancing / Request for Proposals / Proposal / Tenders / Press Releases / Surveys / Plain English / Writing Tutorials / Sales & Marketing Writing / White Papers

1. Business Plan

5 Alternative Ways to Attain Money for Your Business

With new businesses popping up more and more, what are these current and new business owners doing to gain the capital backing they need?

Five Reasons Why Press Releases Matter & When To Write Them

Congratulations, if you are reading this, you are probably at a stage where you have at least had an idea and created a product or a service ready for distribution.

How to Evaluate a Business Proposal

9 tips for evaluating a business proposal.

How to Write a Traditional Business Plan

This plan describes a traditional manufacturing company and presumes you will prepare a 25 page document

Five Steps to An Effective Business Plan


You know what you want to sell, who you can sell it to, and how much you stand to earn.
C.L. Morrison has been a successful marketing/PR professional for more than 15 years. C. L. Morrison has managed an ad agency, handled corporate communications for US and global firms, developed PR programming for non-profits, and founded a municipal public information department.

9 Ways to Optimize Business Email

Key strategies to optimize the effectiveness of your business emails

Preparing to Write a Business Plan

You're going to work hard to write your business plan.

10 Tips To Get Started in Copywriting

How to start a career as a professional copywriter.

 

2. Business Writing

How to Write a Needs Statement Document - Part 1
Here is a suggested outline for writing your next Needs Statement, also known as a Problem Needs Statement or Operation Statement document. What I'm going to do is divide the needs/problem statement into five sections: Problem, Cause, Cost, Strategy, and Barriers. [Read More]

How to Avoid Mistakes in Writing Your Needs Statement - Part 2

One of the common mistakes that writers make is that they start their Needs Statement with what they propose to do instead of focusing on why there is a need in the first place.  [Read More]

How to Write a Needs Statement Document - Part 3

You can also use this exercise to help you focus your business writing, especially when writing your Needs Statement documents. [Read More]

Need Inspiration to Write Articles? Check Your Stats!

One of the best ways to promote a Website inexpensively is to write articles about your Website's topic. [Read More]

Beetle Bailey and Presentation Skills
As General Halftrack walked into his office, his secretary asked: "How was Lt. Fuzz's presentation?" [Read More]

Expanding Your Sphere of Influence
Jane Watson, "People of influence are the men and women within an organization whose opinions count ªnot necessarily because they rank high on an "org" chart ªbut because they have acknowledged experience or are associated with people of authority." [Read More]

Turn Your Panic Into Profit
You're great at oral presentations, adept at one-on-one sales calls. You've even mastered the dreaded cold call. But when it comes to writing ªputting your thoughts down on paper you panic.
[Read More]

How to Write Excellent FAQs that Answer User Questions
You've hunted and clicked your way through the Web site, but you can't find the information you need... [Read More]

Tips for Non-Sexist Writing
Calling attention to gender when not specifically appropriate for the situation will take the focus off your message and dilute its effectiveness.
[Read More]

C.L. Morrison GEARs up for Newsletter SuccessGEAR up for Newsletter Success
Newsletters remain among the most powerful tools businesses and organizations can leverage for promotion, sales, education and relationship-building. [Read More]

Words That Work
"Do you sometimes agonize over choosing just the right word for your letter, brochure, ad or other written materials? Words have meaning, and choosing the right words is important."  [Read More]

Jane Watson asks "Is That What You Meant To Say?"
Despite the warning that today we should write as we speak, there are a few basic truths we can't ignore. [Read More]

How to Network Effectively to Secure Freelance Work
When freelancers ask me what type of marketing is the easiest, costs the least, and yields the best results, I don't hesitate to recommend networking. [Read More]

Top 10 Power Copywriting Tricks
Small business marketing is not really about sitting around in board rooms discussing branding strategies...it's really about selling. [Read More]

Top 10 Keys to Attracting More Clients!
It's always easier to attract the things we want in life than to chase them down and catch them. [Read More]

Business Writing Templates

The Value of Getting Writing Help
Jack Thompson explains "Whether you are working for a small business, large corporation, or are a student, there are numerous sources that you can turn to for help with writing." [Read More]

10 Key Expressions to Avoid In Sales Information
"Keeping up with what words are in and out isn't hard. Yet, with all the other more important things on our to-do list, it doesn't get remembered easily." [Read More]

Your Business Writing Should Match Your Personality
The personality you have projected over the phone or in person to this same audience becomes lost when you create letters, memos or reports. [Read More]

The "Write" Way to Enhance Your Business
While you certainly know good writing when you see it, can you write with the same pizzazz the professionals use to hold your attention for pages on end? [Read More]

7 Skills for Business Writing Success
They make an impact on the reader, whether positive or negative, and form the basis for the reader's opinion of you.
[Read More]

Audit Your Communications
"I have a high level job," he explained, "and I always had someone who wrote my correspondence for me..." [
Read More]

10 Tips for More Effective Business Communications
Everyone can use a little help making their business communications more effective now and then. Here are 10 tips you can try today.
[Read More]

Academic vs Business Writing
"My wife is an English teacher. When I told her about the changes in writing that you taught us yesterday, she got very upset. She said if I ever start a sentence with the word and or if I ever write a one sentence paragraph she will slap my wrist." [
Read More]

The Challenge of the Home-Based Business
With the holidays around the corner, you may find yourself struggling to keep your home-based business and your home life separate and running smoothly. And you're not alone. [Read More]

The Changing World of Business Writing by Jane Watson
Typewriters. Personal secretaries knowledgeable in grammar. Shorthand. Dictionaries on desks. Photocopiers. Fax machines. E-mails. Internet.
[Read More]

8 Ideas to Add Pizzazz to Your Website by Tina L. Miller
Amidst millions of other websites, how can you make yours stand out in the crowd? [Read More]

Communicate With Color By Jane Watson
It doesn't matter whether you are working for a Fortune 500 company or are a lone entrepreneur, you must be able to express your ideas effectively.
[Read More]

Things you may like to know about Copyrights By Jan Kovarik
In the following few paragraphs, I'll give you some simple facts about copyrights that may help you in your quest to get published. [Read More]

Developing A Media Kit Built To Sell
That sentence usually strikes a note of anxiety in most small business owners. I think the reason is because many don't understand what a media kit is or what it should offer. [Read More]

Effective Editing: It Spells the Difference! By Lizzie R. Santos
If you think proofreading equals editing, then you're wrong! Editing is a lot more than just scrutinizing your manuscript for misspelled words or missing punctuation marks. [Effective Editing]

Keep It Simple By Jane Watson
This article is one in a series of five articles on how to expand your sphere of influence through better communications. [Read More]

Finding Experts, Sources and Contacts by: Pamela White
I was asked to write an article on a short deadline. No problem, I thought. Then I got the article specifications which included quoting several experts in the article. [Read More]

8 Archaic Phrases to Eliminate by Tina L. Miller
Take a look at your business writing. Are you dating yourself? The language you use could be dating you, and you may not even know it! [
Read More]

Getting Published in Trade Journals by Jennifer Tribe
Instead of a check from the magazine's editor, your "payment" comes in the form of an extended byline or resource box - the little blurb at the end of an article that provides more information about the author. [Getting Published]

So You Want to be a Freelancer? Here's How! By Vishal P. Rao
Not that long ago, freelancing was something people did mainly in larger metropolitan areas where work for writers, artists, and other creative types was plentiful and easily accessible. [How to be a Freelancer Writer]

How To Create A Brochure by Karon Thackston
One of the most effective and long-standing methods of advertising is the use of a brochure.. IF done properly. [Read More]

How Web Readers Read by Kaye Vivian
It shouldn't come as a surprise then, that visitors to your web pages read the same way.
[Read More]

The Recipe for Good Reports By Jane Watson
Some people write the same way as I learned to cook spaghetti. When I was at university, I was taught a surefire way of cooking "perfect" spaghetti. [
Recipe-for-Good-Reports]

The Right Way To Send Your Resume by Don Goodman
In today's job market, where you are competing with hundreds of other resumes, knowing the right way to distribute your resume can make all the difference. [Read More]

The Run-on Sentence: From Here To Eternity by Jean Fritz
The run-on sentence is annoying. The run-on is boring. Most important, utilizing run-ons in your work is a sure-fire way of losing your reader. [Read More]

Selling Yourself Through Your Writing By Jane Watson
Business writing is fast becoming a survival skill in our high-technology, service-oriented marketplace.
[Read More]

Short Copy: Understanding Its Purpose Can Increase Sales
I believe it was Mark Twain that once said, "If I would have had time, I would have written a shorter letter." His point being ­ it takes much more thought and time to write a short, concise piece than a long one. It's true, too! [Read More]

Tips for Managing a Q&A Session by Kaye Vivian
Whether following a proposal presentation, in a client meeting, or after a seminar presentation, everyone can use these pointers for managing a Q&A session better.
[Read More]

Tips for Writing an Effective Audio Script by Jennifer Tribe
When you think of writing, what springs to mind? If you ¯re like most people, you think of things like books, essays, stories, and e-mails. These are all types of writing that are typically meant to be read. [Read More]

Write Minutes, Not Hours By Jane Watson
Do you attend effective meetings? In other words, is information shared, decisions reached, and specific actions taken within a set time frame?
[Read More]

Writing: An Important Tool In Business By Jane Watson
In other words, if you want to be noticed within or outside your organization, you have to be able to express yourself-clearly and concisely. [
Read More]

Writing Effective Sales Copy By Vishal P. Rao
Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words. [Read More]

Writing for a Website By Jane Watson
The word writing is a great umbrella. It covers different styles ªacademic, literary, legal, scientific, journalistic and business. Each has its own idiosyncrasies that must be religiously followed by the user. [
Read More]

Business Report Writing Tips
Let's assume that you have to write a document for work or study. Your instructions consist of the title that you are to use and nothing else. Could you -- with only the title as a guide -- write a suitable document? Unambiguously, the answer is no. Why? Because you haven't yet been told such things as WHO the document is for, WHY they want it or WHAT they already know. [Read More]

3. Proposals and RFPs

Kaye Vivian knows "Who's the Competition"
There are two aspects of competition to consider in any proposal. First, who is proposing against you, and secondly, who is the direct competition of your prospective customer. [Read More]

Important Things in Retention Proposals by Kaye Vivian
Re-proposals or retention proposals for existing clients are some of the most difficult proposals to prepare because the service team often feels in a defensive position, particularly if there have been challenging service issues. [
Read More about Retention Proposals]

Proposal Writing  A Golfer's Perspective By Jane Watson
But why is proposal writing receiving more attention? Simple ªit relates to the changing way we are doing business.
[Proposal Writing]

Proposal Management Software by Kaye Vivian
Since the early 80s when computers began to be used widely by accounting and law firms, there have been efforts to organize and automate the proposal writing process. [
Read More]

Your First Time Preparing a Request for Proposal
"The term may sound formal or even formidable, but it's possible to write a very effective RFP by keeping a few key issues in mind."  [Read More]

SBIR and Government Contract Proposals by Kaye Vivian
Congress has mandated that every government agency must set aside 5% of its annual budget to award in the form of grants to small businesses.
[Read More]

How to Write Effective Selling Proposals
"if you sell a complex product or one that involves the delivery of professional services, learning how to write effective selling proposals can be critical to your success." [Read More]

Preparing a Contract With an Outsource Service Provider
The next step - a most important and responsible one - is negotiating and preparing a contract."  [Read More]

What Goes into a Retention Proposal? by Kaye Vivian
A retention proposal is one of the hardest proposals. When notice of a competitive bid is given, the service team immediately begins to feel like all eyes are on them and that they did something wrong. 
[Read More]

Crafting a Request for Proposal
Only a comprehensive RFP will make it easy for potential vendors to draw up their proposals and save your own time in the long run. [Read More]

Some Important Tips On Proposals And Price
Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients. It's all about "price". I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the document. [Read More]

The Most Dangerous Letters in Sales are RFP
So what's the solution? First, you must understand that the probability of winning business from responding to an RFP where you have no relationship with the client is so close to zero as to not be worth discussing. Unfortunately, everyone has won one or two and believes that they are the exception. [Read More]

Essential Elements of Writing a Course Proposal
At some point in their careers, many writers may teach writing courses, either before a live classroom audience or, these days, online. But how does a new teacher develop that first course proposal? What elements should go into it? [Read More]

9 Pointers for Evaluating a Business Proposal
Finding a business opportunity on the net is easy. But evaluating the right one for you, takes a little knowledge. With so many scams, takers and failed ventures you need a little more than the, "highest dollar for the least amount of work" approach. So what should you look for when evaluating an opportunity? Here are 9 pointers. [Read More]

12 Tips for Generating Leads through Cold-Calling
Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences. But cold calling is an art-form. It can be daunting, it's always a lot of work, and you always need to make a good impression. So you need to do it right. Following are some tips which will help you do just that. [Read More]

4. Press Release and Surveys

5. Tutorials

What is a Case Study?
Rather than using large samples and following a rigid protocol to examine a limited number of variables, case study methods involve an in-depth, longitudinal examination of a single instance or event. [Read More]

6. Checklists

7. White Papers

8. Headlines

9.  Sales and Marketing Writing

10 Plain Language and Plain English

11. Freelancing

Writing Query Letters
How to turn run-of-the-mill query letters into high-powered sales tools! [Read More]

How to Multiply Your Freelance Writing Work
You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. [Read More]

What Editors Want from Freelance Writers
The world of freelance writing encompasses a broad spectrum of different subjects and approaches to writing; these range from people interest stories in local newspapers to technical journals and software-related publications. [Read More]

 

12. Employee Handbooks

Why Your Business Needs an Employee Handbook and How to Get One
Why do all large companies have an Employee Handbook? A legally sound, well crafted Employee Handbook can potentially save a company tens of thousands of dollars in legal costs while serving to relieve administrative confusion by clarifying key company policies. In this article, we'll take a look at the three main reasons successful companies today depend on their employee handbooks. [Read More]

What is an Employee Handbook?
An employee handbook (or employee manual or staff handbook) details guidelines, expectations and procedures of a business or company to its employees. Employee Handbooks are given to employees on one of the first days of his/her job, in order to acquaint them with their new company and its policies. [Read More]

If You Start a Business Ensure You Create an Employee Manual
These days with the technology of the internet - there is so much information around to help you make decisions and money easily. Just get online and research the opportunities available to you. You are sure to find a wealth of information around. [Read More]

Nordstrom Employee Manual
For many years, new employees were given a copy of the famous Nordstrom's Employee Handbook a single 5 x 8 inch gray card containing 75 words: [Read More]

Employee Manual is more than an Rule Book
An Employee Handbook should give more information than just set out a list of rules. It gives management the opportunity to communicate the company's mission and culture together with setting expectations. [Read More]

Do your employees know the ground rules?
The Employee Handbook, also called employee manual, sets out in detail the guidelines that govern procedures and expectations of the company from its employees. Whenever a new employee joins a company, the normal practice followed is to provide the employee with a handbook to acquaint them with the new company and its prevailing policies. [Read More]

Another reason to have an Employee Manual
There are many good reasons to have a good, frequently updated employee handbook - and very few reasons not to have one, regardless of the size of your business. [Read More]

Introduction to an Employee Handbook
Almost anything big business uses can be used to our advantage. An employee handbook is designed to cover all the important policies regarding all things that affect the employee such as compensation, benefits, vacations and holidays. [Read More]

Do you need an Employee Handbook?
Lacking an up-to-date, legally-compliant Employee Handbook dramatically increases employer liability, puts business assets at significant risk, and increases the likelihood of a business disruption. [Read More

Outline for developing an Employee Handbook?
An employee handbook is a collection of workplace rules, policies, procedures, and other information that an employer would like employees to know.  It both records and communicates important company information, setting guidelines for the employment relationship and for resolving conflicts in the workplace. [Read More]

Company Employee Improvement Tool
A business is only able to grow as fast as the internal organization is able to process higher volumes of sales. But how to get an optimal internal organization? Well, you will need to adapt your internal organization over and over again. It is a never ending story. [Read More]

Best Practices for Employee On-boarding
Imagine it's your first day at a new job. You arrive at an office where no one seems to be expecting you. After locating your workstation, you realize that no one has shown you how to log into your computer or get an outside line on your phone. You do not have a clear idea of what you are expected to do first in your new job. Your supervisor is nowhere to be found, and you are starting to question your decision to accept this position. [Read More]


Biz Templates: Proposal Template  Project Management  Employee Handbook  Procedures Business Case Process Design

IT Templates: Software Development  Testing Templates  Training Plan  User Guide Change Management Plan

Sales Templates: White Paper Case Study Business Plan Marketing Plan Cost Benefit Analysis Action Plan

$ 9.99: Acceptance Test Plan  Design Document  Requirements  Test Plan  Feasibility Study Risk Management Plan


Ads

Follow me on Twitter  Facebook  YouTube

T e m p l a t e   S h o p


Software Development Templates

T e m p l a t e   S h o p

Acceptance Test Plan

Acquisition Plan

Action Plan

Audience Analysis

Availability Plan

Bill of Materials Template

Business Case

Business Continuity Plan

Business Plan

Business Process Design

Business Requirements

Business Rules

Capacity Plan

Case Study Templates

Change Management Plan

Communication Plan

Concept Proposal

Configuration Management Plan

Conversion Plan

Concept of Operations

Cost Benefit Analysis

Data Sheet Template

Database Design Document

Deployment Plan

Design Document

Disaster Recovery

Documentation Plan

Employee Handbook

Error Message Guide

Expression of Interest

Fact Sheet Template

Feasibility Study

FAQ Template

Functional Requirements

Grant Template

Installation Plan

Interface Control Document

Invitation To Tender

Maintenance Plan

Marketing Plan

Needs Statement

Operations Guide

Policy Manual

Project Management

Project Plan

Proposal Template

Proposal Forms and Checklists

Request For Proposal

Release Notes

Risk Management Plan

Service Level Agreement

Setup Guide

Statement of Work

Software Development Templates

Software Testing (QA) Templates

Software Requirements Specification

Standard Operating Procedure

System Admin Guide

System Boundary Document

System Design

System Specifications

Security Plan

Test Plan

Technical Writing Templates

Training Plan

Transition Plan

User Guide Template

Use Case Templates

Verification Plan

White Paper Templates

How to Write

Business Documents

Case Studies

Grants Applications

Process Design

Proposals and RFPs

Project Management

Technical Documents & FrameMaker

White Papers

Writing for the Web

Business Process Templates
Project Management Templates

Standard Operating Procedures

Employee Handbook

Policy Manual

Grant Proposal

Training Plan

Statement of Work

Sponsors
 

 



Forms, Checklists, & Templates - Updated Daily

I'm Ivan Walsh, the person behind this site. I help people improve how they write, publish and extend their business assets.

You can email me here or connect with me at Twitter @ivanwalsh, Disqus, Facebook, LinkedIn, Delicious & Google.

Endorsements | About Us | Contact Us | Site Map | Privacy| License | T&Cs | FAQs | Klariti

^^^ Return to top of page ^^^