1. Any archaic, stilted words, such as: hitherto, whereby, thereby,
herein, therein, thereof, heretofore.
2. "Kindly advise." As opposed to not kindly
advising.
3. "Whereas." Instead use "where" or
"while."
4. "Pursuant to." This is too informal for 2004. The express
expired in the 1980s.
5. "As per your request." As per any other way...dah? Shorten
to, "as requested" or "as Your requested."
6. "As of today, we are in receipt of" or "we are in
receipt of." Instead, "Today we received."
7. "Please don't hesitate to call." Again a term that went out
in the 1980s. Update it with, "feel free to call."
8. "When time permits." This is great language for a poem but
not sales information. The adjective "time" doesn't have anything to do with
permit. It needs to match people. Only people use time.
9. "Enclosed please find." Honestly, I don't know when this one
expired, yet it did, so don't use it.
10. "Of even date." This one I thought went out in the 1950s
and I couldn't believe my eyes when I received not one but two sales letter with it
included last week. So, I thought I would put this one for those that missed it back then.
Bonus: Yet and so -- use them
conservatively and only for impact. They are on their way out as well.
(c) Copyright 2004. All rights reserved except meeting
publishing guidelines below.
Catherine Franz, past managing partner, now certified life and business coach specializing
in marketing and writing, Internet and infoproduct development. For other articles, and
ezines: http://www.AbundanceCenter.com. |
