| Effective written communications can
enhance your business relationships, present you as the kind of person other people want
to do business with, and
showcase your talents in other areas.
There are seven skills you can develop to enhance your business writing. Mastering these
skills will improve the effectiveness of all your business communications.
1. Understanding Business
writing serves a purpose: to communicate a message to a target audience. It could be a
memorandum to company employees, a letter to a prospective client, or one of dozens of
other business communications. In every case, you are writing to communicate something. To
effectively communicate your message, you must
understand both the message you're trying
to convey across your target audience.
2. Good English and grammar Have you ever received a letter with a typo? It can
be pretty distracting, and it detracts from the message the writer was trying to
communicate.
Poor English or grammar is ten times as distracting. To the reader, these errors suggest
that the writer is careless, sloppy, or simply doesn't
know any better. It leaves a negative impression and that's not the kind
of impression you want to leave.
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3. Good spelling Just like poor English and grammar, misspelled words leave a
negative impression with your reader. Most word processing programs have a spell checker
feature. Use it. But don't let that be a substitute for careful proofreading. Using the
wrong form of a word (their, they're, there) wont show up on your spell checker. If
in doubt, look it up in the dictionary. It will be time well spent to maintain your
professional image.
4. Clarity Effective business communications shouldn't read like a
complicated legal contract.
The goal here is to communicate, not confuse. State the facts
as clearly and simply as possible, using language your reader can easily understand. Use
examples when necessary to make a point. Answer any questions your communication may
suggest.
5. Empathy Put yourself in your readers shoes. Empathize with your reader.
Write with your reader in mind. Anticipate how your reader will feel about the message
you're communicating and try to make the message easy to receive. Make your
communication as easy to understand as possible. Answer any questions you anticipate the
reader will have. Include contact information so the reader can follow-up with you if
there are additional questions.
6. Goodwill Whenever possible, you want to maintain goodwill with your reader.
Even if the message you are communicating is negative, you can still phrase your
communication as positively as possible. Don't compose a business communication when
you're angry or upset. Always keep your long-term business goals in mind and try not to
burn any bridges.
7. Creativity You can get more creative with some business communications than
others. For instance, an advertising message lends itself to creative writing more than an
annual report. With all the communications that cross a readers desk each day, a
little
creativity can make your message stand out from the stacks.
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Tina L. Miller is a freelance writer. Learn how to avoid common grammar and punctuation mistakes in your
writing with her one-on-one refresher course.
http://www.tinalmiller.com.
Copyright © Tina L. Miller. |
I'm Ivan Walsh, the person behind this site. I help people improve how they write, publish and extend their business assets.