Difference between Features and Benefits - What's the difference?

Let's pretend that you're selling a $500k Ferrari sports-car.

What are the Features?

1. Made by the best European car designers.

2. Hand-made Italian leather seats and expensive coverings

3. Lifetime guarantee on all parts.

What are the Benefits?

1. You'll have the most famous sport-car in the world.

2. You'll be recognized as someone with style, flair and real class.

3. You'll be envied by your peers.

The difference between features and benefits is that the "features" focus on what makes the product, while the "benefits" focus on your experience of that product.