Klariti Small Business Tips and Tools

About Us Free Tools Tips Templates Affiliates Site Map

MS Word template

3 Headlines That Always Instantly Get Attention

A headline makes a reader decide if your article is worth reading or not! How do you catch a reader's attention and give them a genuine reason to continue reading? If you know this, they’ll leave to the next website or brochure. Think of the number of times you hit the Delete button, after reading the headline of an email! You didn’t even bother to open it.


Audience Analysis Templates - only $9.99!

Click here to download these templates

#1: Biggest Benefit in the Headline

Do this and you’ll generate many leads. These readers have an interest in the benefits of your product. You want to contact these people. You want to sell to these people.

Be specific with your message. You can’t target everyone, so don’t reduce the impact of the message by burying it in the middle of numerous offers, benefits and features.

Put the most important benefit first!

Be careful though, as "gimmicky" headlines can make readers wary. If they open the brochure, or read your ad expecting information on a subject that interests them and find something different, they’ll be sorely disappointed. They will hold your product with a very low opinion from then on.

#2: Test the Headline

Test every headline until you find the winner. Don’t settle on the first. Don’t assume you know what your readers want.

Many winning headlines have some things in common; the word ‘You’ or ‘Your’ appears in them. They tend to use simple language, and avoid clever word plays or puns.




Cleverness might make you feel good, but it rarely the same impact on readers. Can you think of a great tag-line that’s cryptic, double-meaning or obscure!

Probably not!

Puns and word play tend to confuse the reader, making it unclear to them what you're selling.

#3: Use Direct Language

An ad with the headline "How to Repair Computers-quickly, easily, swiftly" was relatively successful.

However, when the word Repair was changed to Fix, the orders shot up.

Examine EVERY WORD in your headline. Use clear, simple language. Insert any word that conveys the key benefit better, or adds authenticity to your headline. A single word can generate lots of additional revenue.

Next Steps

For the next project you're working on, make sure to offer at least one significant benefit.

Write the benefit in simple, clear language. As an experiment, invest the extra hour in developing the best headline you possibly can. Then publish the ad and watch what happens.

You’ll never take headlines for granted again.

software testing templates

standard operating procedure templates

white paper templates

T e m p l a t e   S h o p

Action Plan Template

Audience Analysis Template

Availability Plan Template

Bill of Materials Template

Business Case Template

Business Continuity Plan Template

Business Plan Template

Business Process Design Template

Business Requirements Specification Template

Business Rules Template

Capacity Plan Template

Case Study Templates

Change Management Plan Template

Communication Plan Template

Concept of Operations Template

Configuration Management Plan Template

Conversion Plan Template

Datasheet Template

Deployment Plan Template

Disaster Recovery Template

Disposition Plan Template

Documentation Plan Template

Employee Handbook Template

Expression of Interest Template


Grant Proposal Template

Implementation Plan Template

Invitation To Tender Template

Market Research Templates

Marketing Plan Template

Operations Guide Template

Policy Manual Template

Project Plan Template

Proposal Manager Templates

Proposal Template

Release Notes Template

Request For Proposal Template

Risk Management Plan Template

Scope of Work Template

Service Level Agreement (SLA) Template

Small Business Video

Social Media Policy Templates

Software Development Lifecycle Templates

Software Testing Templates

Standard Operating Procedures Template

Statement of Work Template

System Administration Guide Template

Technical Writing Templates

technical writing templates

Test Plan Template

Training Plan Templates

Training Plan Templates

Troubleshooting Guide Template

Use Case Template

User Guide Template

White Papers

Work Instruction Templates

How to Write

Action Plans

Business Writing

Business Proposals

Case Studies

Process Design

Project Management

Standard Operating Procedures Course

White Papers

Write for the Web

Grant Writing

Software Development Templates


Email Me Here

Endorsements | About Us | Contact Us | Site Map | Privacy | License | T&Cs | FAQs