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How Repetition Gets Your Message Across Faster in Sales Documents

This repetition technique can be applied across all strands of your marketing. It re-enforces your message. Every day we are barraged with advertising. To get past these tidal waves, we need to be reminded; otherwise, we tend to forget.

Your advertising piece may not need to use as much repetition as MSN 8 above. Nonetheless, you have to identify the single most important benefit to be emphasized to potential customers.

This repetition technique can be applied across all strands of your marketing. It re-enforces your message. Every day we are barraged with advertising. To get past these tidal waves, we need to be reminded; otherwise, we tend to forget.

Your advertising piece may not need to use as much repetition as MSN 8 above. Nonetheless, you have to identify the single most important benefit to be emphasized to potential customers.

Identify the single most important benefit

You need to identify the single most important benefit for potential customers.

For example, if you’re promoting your company name, repeat your name and address at least twice. (Or if on the radio, repeat the telephone number both at the start and finish).

Tailor your content for each medium

When you define your target market, advertise where you believe people will hear it. Find out if it’s radio, TV, or Direct Mail. To get maximum effect, you should tailor your content for each medium.

Repetition is one of the most effective strategies to get people to remember your message — use it, use it, use it.



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