Example of repetition
"MSN brings the most useful Web experience ever: MSN 8 Internet Service. Sign up
for MSN 8 now and get your first two months free — and automatically receive an MSN 8
upgrade CD when it becomes available this fall. The most exciting online event this year:
the unveiling of the new MSN® 8 Internet Service. MSN 8 is the new Internet service and
software was designed to make the Web more useful than ever. MSN 8 sets a new standard for
Internet service."
Without looking up, what product is Microsoft offering? Hard to forget, isn’t it!
Can you remember what version this release is? Is it 6, 7 or 8?
Successful Repetition Techniques
This repetition technique can be applied across all strands of your marketing. It
re-enforces your message. Every day we are barraged with advertising. To get past these
tidal waves, we need to be reminded; otherwise, we tend to forget.
Your advertising piece may not need to use as much repetition as MSN 8 above. Nonetheless,
you have to identify the single most important benefit to be emphasized to potential
customers.
Identify the single most important benefit
You need to identify the single most important benefit for potential customers.
For example, if you’re promoting your company name, repeat your name and address at
least twice. (Or if on the radio, repeat the telephone number both at the start and
finish).
Tailor your content for each medium
When you define your target market, advertise where you believe people will hear it.
Find out if it’s radio, TV, or Direct Mail. To get maximum effect, you should tailor
your content for each medium.
Repetition is one of the most effective strategies to get people to remember your
message — use it, use it, use it. |
