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Writing the Ad for the Ad - Secrets for Guaranteed Responses

There is a "secret marketing weapon" you see every day but probably don’t notice.

Once you understand how it works—and use it—it can have an immediate impact in your marketing campaigns.


These are "the ad for the ad."

They are the first line of attack in winning the reader’s attention. It makes them stop for a moment and read your ad.

The headline is the 'hook' to catch potential sales

Did You Know!

Research shows that one headline, with the same content, can outperform another headline by several hundred percent when re-written.

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If your competitors know this and you don’t, you’re in trouble. Moreover, if they have hired expert copywriters, then you could be in real trouble.

Once you know this, you can start sharpening headlines in all your communications:

  • Emails
  • Letters
  • Business cards
  • Brochures
  • Web pages
  • Presentation


Another useful tip is to 'transform' your email account by including a signature file in the footer.

This subtle marketing ploy promotes your services in an understated way. By doing this, every email becomes a micro-ad.

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