|The headline is the 'hook' to catch potential sales
Did You Know!
Research shows that one headline, with the same content, can outperform another
headline by several hundred percent when re-written.
Download Now for only $9.99 - Buy Here!
If your competitors know this and you dont, youre in trouble. Moreover, if
they have hired expert copywriters, then you could be in real trouble.
Once you know this, you can start sharpening headlines in all your communications:
- Business cards
- Web pages
Another useful tip is to 'transform' your email account by including a
signature file in the footer.
This subtle marketing ploy promotes your services in an understated way. By doing this,
every email becomes a micro-ad.