Klariti Small Business Tips and Tools

About Us Free Tools Tips Templates Affiliates Site Map

MS Word template

3 3 Ways to Capture Your Reader's Attention & Drive Sales

There are three golden rules for effective communication: clarity, brevity and simplicity.

1. Clarity

Clear writing is understood easily. Avoid ambiguity and ensure your material cannot be misunderstood.

Business Plan Template - Download Now

Download Now for only $9.99 - Buy Here!

2. Brevity

Remove all unnecessary text, such as clichés, jargon, and convoluted sentences. Web readers are usually in a hurry, rapidly scanning your document.

To get their attention, use precise words. If you can delete a word without changing the overall meaning, do it.

3. Simplicity

Use one-syllable, two-syllable words, and short sentences to convey your meaning.

Avoid pretentious sounding words and hackneyed phrases. When you use complicated multi-syllable words, you make the reader work very hard to extract the meaning.

Well-written content is a sign of clear thinking. Pompous and rambling text gives the impression that you don’t care about the reader, and are forcing them to understand your message.

Using simple words does not mean you have to limit your vocabulary. Instead, you can express your message clearly and precisely—in as few words as possible.

4. Choose Simple Words

A strong vocabulary enables you to select the most appropriate word to convey your meaning, rather than using complex words and phrases that confuse the reader.


Don’t make your readers have to *extrapolate* the meaning; keep the message clear. Keep it simple. Say what you mean.

software testing templates

standard operating procedure templates

white paper templates

T e m p l a t e   S h o p

Action Plan Template

Audience Analysis Template

Availability Plan Template

Bill of Materials Template

Business Case Template

Business Continuity Plan Template

Business Plan Template

Business Process Design Template

Business Requirements Specification Template

Business Rules Template

Capacity Plan Template

Case Study Templates

Change Management Plan Template

Communication Plan Template

Concept of Operations Template

Configuration Management Plan Template

Conversion Plan Template

Datasheet Template

Deployment Plan Template

Disaster Recovery Template

Disposition Plan Template

Documentation Plan Template

Employee Handbook Template

Expression of Interest Template


Grant Proposal Template

Implementation Plan Template

Invitation To Tender Template

Market Research Templates

Marketing Plan Template

Operations Guide Template

Policy Manual Template

Project Plan Template

Proposal Manager Templates

Proposal Template

Release Notes Template

Request For Proposal Template

Risk Management Plan Template

Scope of Work Template

Service Level Agreement (SLA) Template

Small Business Video

Social Media Policy Templates

Software Development Lifecycle Templates

Software Testing Templates

Standard Operating Procedures Template

Statement of Work Template

System Administration Guide Template

Technical Writing Templates

technical writing templates

Test Plan Template

Training Plan Templates

Training Plan Templates

Troubleshooting Guide Template

Use Case Template

User Guide Template

White Papers

Work Instruction Templates

How to Write

Action Plans

Business Writing

Business Proposals

Case Studies

Process Design

Project Management

Standard Operating Procedures Course

White Papers

Write for the Web

Grant Writing

Software Development Templates


Email Me Here

Endorsements | About Us | Contact Us | Site Map | Privacy | License | T&Cs | FAQs