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3 3 Ways to Capture Your Reader's Attention & Drive Sales

There are three golden rules for effective communication: clarity, brevity and simplicity.

1. Clarity

Clear writing is understood easily. Avoid ambiguity and ensure your material cannot be misunderstood.

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2. Brevity

Remove all unnecessary text, such as clichés, jargon, and convoluted sentences. Web readers are usually in a hurry, rapidly scanning your document.

To get their attention, use precise words. If you can delete a word without changing the overall meaning, do it.

3. Simplicity

Use one-syllable, two-syllable words, and short sentences to convey your meaning.

Avoid pretentious sounding words and hackneyed phrases. When you use complicated multi-syllable words, you make the reader work very hard to extract the meaning.

Well-written content is a sign of clear thinking. Pompous and rambling text gives the impression that you don’t care about the reader, and are forcing them to understand your message.

Using simple words does not mean you have to limit your vocabulary. Instead, you can express your message clearly and precisely—in as few words as possible.

4. Choose Simple Words

A strong vocabulary enables you to select the most appropriate word to convey your meaning, rather than using complex words and phrases that confuse the reader.

P.S.

Don’t make your readers have to *extrapolate* the meaning; keep the message clear. Keep it simple. Say what you mean.



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