you faced following questions?
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be amazed you are not the only one facing these challenges.
There is n-number of
marketing professionals writing something or the other material on marketing.
Here are some quick
tips you can start applying immediately after reading this note!
Use words like You, New, etc. while writing a
Write some words in capital case. For example,
Focus on communicating the benefits of products
or services rather than features! You can attach features literature or provide links etc.
While writing an introductory email for products,
you can give quick benefits in the mail and below
that you can
insert the outline of the product.
When writing the follow-up email to hot clients,
write something like this: Imp doing inventory planning for the next month, can you
update me on the pending decision?
If you are using Outlook
you can use very powerful feature of Read Receipt. In a New Message window, go to
Tools and check the option Request Read Receipt. When the reader reads the message
they will be prompted that sender has requested the receipt of
this mail. By doing this you will save the valuable time of the reader and
will also get the acknowledgement of the mail!
For developing marketing collateral like White
Papers, Case Studies, Brochures, etc. you need specialized skill sets for which I
recommend getting the help of specialists.
Avoid words like no, not, impossible, etc. in any
its very important to receive feedback. In the case of marketing writing, you can get
feedback on the documents from prospects reply mails or phone calls.
In email or
using P.S. This is a very powerful way to ask for action!
P.S. Call +91 ------ ----- NOW for arranging demo!
Then you are right, go ahead and review your
Sales Collateral with above tips.
Author: Sachin Bhide