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Better Business Planning
You can improve your chance of getting
funding by looking at the document not from the investment point of
view, but a more human one.
Cost – instead of looking for a
fixed fee (or one time payment) see if you can be creative with the
payment structure, for example, making the costs payable by quarter or
Performance – print out the Service
Level Agreement and show how you’ve met the criteria in the SLA in
previous contracts, e.g. response time, and where you’ve excelled in
Guarantees – if you’ve committed to
specific targets, show where you’ve met these. If appropriate, quote
communications that complimented your team’s dedication.
Value - Demonstrate where you’ve
added value in other projects. This could be offering advice or sharing
resources beyond what was expected of you.
How can I persuade the reader that my team
is worth the investment?
Note, not the product. It’s the team, their story, their hopes, and
their drive that you want to convey.
If you get this right, the investors are more likely to give you the