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How to Prepare Your Media Kit

How to Get your Media Pack ready

Before sending a release to the media, you must prepare yourself for the best possible outcome.

Public Relations Templates

This means first making sure that your company appearance is in order.

If an editor wants you to send a follow up letter, make sure that you have all the material that you require at your disposal.

Follow this checklist to ensure that you have everything:

Printed Stationary

  • Ensure that you have supplies of printed stationary with the company letterhead design and prepared cover letter ready to be sent with any additional materials that are requested.
  • Ensure your phone line is manned during business hours and the e-mail is checked daily.
  • Keep the company brochure and literature updated.

Media Package

Most press releases do not contain all the information that an editor requires.

Keep you media package up to date for when an inquiry comes in.

This pack contains detailed information supporting your press release.

Use this checklist:

1. Cover Release

This is the original release you sent to the editors. Send it again if they request more information.

2. Background Information

To put the story in perspective include information that will help the editor understand the importance of your release.

3. Quote Page

Have a separate page devoted to quotes from company representatives and business partners.

4. Supporting Documentation

Include any additional material that will help the editor, such as photographs, published articles or customer testimonials.

5. Contact Details

Capture the editors contact details when they phone or e-mail you. Don’t have to phone them back again. Get their physical address when you speak to them. This will help you to deliver any hardcopy material to them, especially during tight deadlines.

Press Release Tools and Templates

1 Public Relations Templates

2.Press Release Email Distribution

3.Press Release Analytics


Press Release Templates

Built in MS Word for easy editing and customization, this template helps you design a press relations program to create company awareness in the media, the general populace, and business communities. A well-designed Public Relations Strategy targets the right publications, delivers the right message, and schedules releases that reinforce other elements in your marketing mix. https://klariti.com/shop/

Press Release Email Distribution

We use AWeber to send out our press releases.

What’s impressive about it is that, even when we send our emails that go to over 1000 (opt-in) customers, it doesn’t get caught in their company’s spam filters.

See http://www.aweber.com

Press Release Analytics

Get Response are excellent, especially now that it partners with Google. Its tools give you a complete "web-wide" picture of subscribers’ actions within the context of your email communications. In other words, it tracks and reports on each visitor’s activity relative to specific campaigns, as opposed to your web traffic in general.

See http://www.getresponse.com

What do you think of these guidelines? What have I missed?

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