The following Top 10 Principles for Attracting
Great Clients are borrowed from material originally developed by Thomas Leonard
for Attraction University. I am a certified instructor at AU, and created the following
list especially for readers of TIP’s. Enjoy!
Become incredibly selfish! Yes, it’s ironic, but as you take care of
yourself, manage your time, your space and your life well, you have more to give and more
to share. If you want more clients, take extremely good care of Client #1.
Over-respond to every event! This is the opposite of over-reacting.
Respond immediately to phone calls, answer questions in full, take your time and
thoughtfully and creatively go the extra mile.
Add value just for the joy of it! Do more, provide more, go further than
you are paid for. Caution: Don’t just give more stuff, give more stuff that people
really want and appreciate.
Market your talents shamelessly! Have fun with your marketing, be proud
of what you do. Laugh and joke and yell and whisper, but tell everybody! If you
aren’t excited, proud and energized by what you do, find another job!
Affect others profoundly. Abandon the roles and job descriptions we all
have. Connect with people, question, respond, be silly, get "outside the box".
Whatever it takes, make an impact on your world.
Eliminate delay. Time is expensive, and wasting it is unattractive and
irritating. Think and plan carefully, but in the end, only action counts!
Thrive on the details. Pay attention to the subtleties, the small things.
It’s the little extras that build you up, and little slips that bring you down.
Tolerate nothing! Clean up all the irritations, the daily frustrations
and predictable annoyances of your life once and for all! Don’t just fix the problem,
re-design your routine so those predictable irritations never bother you again! Orient life around your values. When you spend your days living in
harmony with your values, you become incredibly energized, peaceful, focused and
attractive!
Develop more character than you need! Beyond being good at your job, and
living with integrity, become very good at being YOU! Be a "real character", the
unique, gifted, complex and unforgettable individual that you were born to be.
Have fun with this list, poke holes in it, expand it, even criticize it,
but think about the idea that your professional relationship with a client must begin with
a good personal relationship. When your clients experience you as a balanced, open,
excited person who they enjoy being with...they’ll tell their friends!
Count on it!
About the Author
© Copyright 2003 by Philip E. Humbert.
All Rights Reserved. Written by Dr. Philip E. Humbert, writer, speaker and success coach.
Dr. Humbert has over 300 free articles, tools and resources for your success, including a
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