Support your argument with direct quotes (with their
names, if possible) from personnel who've adopted your system or use your services.
To make this work, concentrate on how the solution
one very specific issue and then build the case study around this.
Warning: don't complicate the case study
by addressing multiple issues; stick to one subject and explain how you solved the problem
in measurable and quantifiable terms.
How to write a Case Study
Support your case study with statistics, figures and
tables. Areas to focus on include:
Return on Investments - how did the
investment in your product pay for itself. For example, it increased productivity by 50%
within 2 months.
Explain how you can substantiate this; otherwise, your argument loses
Cost Containment - how does the solution
help companies contain costs? This area is very important as budgets are always a
sensitive issue. If you can illustrate how another company who adopted your solution saved
money then you will keep the reader's interest.
Reducing Barriers - explain
solution improves internal operations and assists management planning. For example, how
does it fit into the system workflow and business procedures? Alternately, mention how
your system integrates with other applications and business critical applications.
When compiling the final draft, avoid making it too dry
and overwhelming the reader with excessive figures. Rather,
keep the tone light,
easy-to-read while highlighting the key points.
Remember: case studies that oversell themselves by
proposing to solve all problems to all people don't work. No-one believes such claims.
Perfecting your case study takes hard work. But, once you
refine the words and polish the edges, you have a very powerful marketing tool.
Indeed, those who
download your Case Study will keep it
on file and use it as a reference.
Case Study - Sample Templates
Once this occurs, the reader sees you
as a credible, trustworthy and reliable source of information, the type
of company people want to do business with.
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