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The 10 most important elements of a compelling case study
A case study should start with a powerful headline highlighting the major result or benefit of the project. Important elements include:
1. A
short summary of two lines that could act as a link to the main case study on the website
2. Client overview and
major business problems they faced
3. Reason why the client selected you for this project and not any of your competitors
4. Solutions provided by you
5. Process followed in the project execution along with
diagrams and illustrations
6. Challenges faced while working on the project
7. Benefits of the solution
8. Results that the client had
9. Client
testimonial
10. A powerful design that highlights all important points
How to write a Case Study
Make your case studies realistic
Elaborate the problems faced by the client in a realistic manner and explain the logical solution. Your readers should be able to relate to the case study and feel that - "Yes, I am also facing the same problems with my business."
Boost credibility by adding client testimonials and quantifiable results
Providing real testimonials adds more credibility than any other content in the case study. High bandwidth has also enables use of video testimonials. Ask the right questions to your clients to get the right answers that you can use in your case studies. To make your results and benefits more attractive, attach a number to it.
Incorporate power words in the case study
There's a wide list of
powerful marketing words available across the web. Some of them are - boost, enhance, guarantee, free, what's in it for you, transform, secret, new, the top 10, save, increase, reduce, profits, strategies, double, explode, key, and many more. Incorporating such words in your case study will make it powerful without much effort.
Make two versions
Case studies should be created for
two types of audiences - the internal team and the external clients and prospects. Professional help should be taken for client-facing case study. You may also make a detailed version and a shorter version. The ideal length of an online case study ranges from 300-500 words.
Back your case study with a powerful design
Your client-facing case study should be designed for higher impact. A good designer will put the most important point and triggers at the most powerful positions.
Case Study - Sample Templates
Provide date for the case study
Always mention the date of creation of the case study. Also include the project start date and project end date.
Update the document if it's too old.
About the Author: Do Right Marketing offers freelance content writing services. Visit:
www.dorightmarketing.com to know more.
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I'm Ivan Walsh, the person behind this site. I help people improve how they write, publish and extend their business assets.