1. An international airline may realize that its customer
service is very poor, for example following an outburst of negative customer feedback. To
remedy this it hires a specialist firm to examine their processes, recommend potential
solutions, implement the most appropriate service, and then evaluate the results.
2. Following new Homeland Security legislation, a local
government agency needs to update its approach to staff training. To address this its
brings in a specialist training firm to scope the project,
prepare a comprehensive course
syllabus, train its staff and review the success (or failure) of the implementation.
How to write a Case Study
3. In response to competitive threats, a high-street
retailer may acknowledge that their distribution channels are out-dated and need
replacing. It contacts a recognized consulting firm to discuss the business issues, impact
on staff and customers, and the
potential negative impact of NOT taking new measures.
Following these discussions it approaches an international specialist firm to rollout an
upgraded end-to-end system. Once this project is completed the marketing department is
tasked with drawing media and public attention to this strategic project. Part of the
media plan includes preparing white papers and
case studies as collateral for editors,
journalists, and technology writers.