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Free Market Research Brand Loyalty Survey Template

Click here to download this Free Brand Loyalty Survey template.

If you enjoyed this template, scroll down and see the other templates in the Market Research Template Pack.

Brand Loyalty Survey

Download Free Brand Loyalty Survey template

Market Research Templates

The Market Research Template Pack includes 12 templates (10 Word + 2 Excel). You can use these templates, forms, checklists, and questionnaires to gather, record, and analyze data so you have the information you need to drive your Business Plan and Marketing strategies forward.

Template Pack

This template pack includes:

  • Market Plan Template (16 pages) Use this template to capture 1. Why You Need Research, 2. Who You Wan to Target, 3. How to Plan 4. Collect Data, 5. Analyze Data, 6. Report Findings, and 7. Make Decisions.
  • Market Plan Brief Template (6 pages) Use this document to brief Consultants on your Market Research requirements.
  • 10 Free Templates including Brand Loyalty Survey, Competitor Analysis, Demographic Comparison, Demographic Profile, Industry Analysis Checklist, Market Planning Checklist, Cost Analysis, Market Research Spreadsheet, Market Survey, and a Project Plan.

Instant Download in MS Word

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Table of Contents

The Market Research Plan (MS Word, 16 pages) contains the following chapters. The other checklists, questionnaires, surveys and templates are listed below. 

1 Executive Summary
1.1 Goals
1.2 Points Of Contact

2 Market Research Plan
2.1 Stage 1 – Why You Need a Market Research Plan?
2.2 Stage 2 – Who are your Customers?
2.3 Stage 3 - How Are Your Going To Get The Information?
2.4 Stage 4 – Collect Data
2.4.1 Train Your Staff
2.4.2 Make it Sharable
2.4.3 Avoid Corrupt Data
2.4.4 Design Carefully
2.5 Stage 5 – Analyze Data
2.6 Stage 6 – Generate Report Findings
2.6.1 Descriptive Data Analysis
2.6.2 Inferential Data Analysis
2.7 Stage 7 – Choose Best Strategies

3 Market Plan Budget

Why Use a Market Research Plan?

As a small business owner, you're looking for ways understand:

  • Who are your current customers and potential customers?
  • What do I really know about them? Where do they live? Do they prefer to shop online or offline?
  • What do they want to buy?
  • What is their average income? What’s the disposable income?
  • What type of products do they have (Skoda), like to have (slightly bigger Car), and aspire to having (BMW)?
  • How much are they willing to pay for my products?
  • Can they find my products where they go shopping? If not, why?
  • What do they think of my business? Do they think we’re reliable, trustworthy, good value?
  • How does my business compare with my competitors?

Moving Targets

Marketing Research deals with moving targets. Last year you couldn’t give away Tablet PCs. Then Apple launched its iPad. Suddenly everyone wants one.

Marketing research looks at what makes people choose to buy one product over another. What makes them suddenly switch brands? What makes them recommend one product over another?

To do this you need to gather facts, examine opinions and organize them in a structure manner. This lets you drill down and see what makes people want to buy - not just what you want to sell them.

5 Key Areas in Market Research

You can use these twelve templates (10 Microsoft Word and 2 Excel spreadsheets) to outline the specific goals for your Market Research Plan and then feed these results into your Business Plans, Marketing Plans, and product development strategies.

This Market Research Plan will help you examine five areas:

  1. Assess the Competition - Can you compete against the incumbent? How many competitors are there in the current marketplace? Could you partner with other companies and deliver a superior product offering?
  2. Identify your Target Market – gather information about the age, location and number of people who’ll be interested in the product. The more you know about your customers, the more you can tailor your product to their needs, spending habits and in relation to emerging trend.
  3. Identify the Right Price – how much will the product cost? Will you sell it as part of a bundle? Do you offer discounts? How about international customers? Will the price be the same in the US as in Japan? And if customers find out, what next?
  4. Define the Best Sales channels - What’s best approach to selling the products? Over the web, in the high street, through partners, direct mail?
  5. Determine the Number of Customers - How many people are looking for this product? How confident are you that this figure is correct? Will this number increase or decrease over the next three years?

As you can see, there are many factors to consider when launching a product. Interviewing, running surveys and polls are different ways to get inside the head of your customers (or prospective customers) and see what they think.

Remember, market research is not an exact science.

What works in one area, may not work in another. Likewise, you may need to run different surveys or workshop until you begin to see specific trends emerging, for example, the price may be too high for customers in different regions or the user interface may confuse customers and cause them to leave the site.

The over-arching goal is to learn more about your customers and how their spending habits, preferences and knowledge of your brand will impact your company's Sales and Marketing strategy.

7 Stages of Successful Market Research

You can then use these forms, checklists, surveys, and questionnaires to complete the seven stages in the Market Research process:

  1. Stage 1 – Why You Need a Market Research Plan?
  2. Stage 2 – Who are your Target Customers?
  3. Stage 3 - How To Get The Information You Need?
  4. Stage 4 – How Do You Collect Data

    How to Train Your Staff
    How to Make it Sharable
    How to Avoid Corrupt Data
    How to Design Questionnaires, Surveys and Polls
     
  5. Stage 5 – Analyze Data
  6. Stage 6 – Generate Report Findings

    Descriptive Data Analysis
    Inferential Data Analysis
     
  7. Stage 7 – Choose Best Strategies

Market Research Budget

You can also use the budget section and Project Plan (MS Excel template) to capture the costs associated with the Market Plan. This helps you identify the budget amount allocated by category (e.g., milestone or cost categories).

Screenshots

Here are screenshots of the templates you can download by clicking the Click Here to Purchase image above.

Market Plan Executive Summary

Executive Summary

Project Plan

Project Plan

Market Research Template, Stage 3

Market Research Template, Stage 3

Market Plan Budget

Market Plan Budget

Market Research, Excel Template

Market Research, Excel Template

Competitor Analysis

Competitor Analysis

Screenshot of How To Write Work Instructions

Demographic Analysis Worksheet

Brand Loyalty Survey

Brand Loyalty Survey

Customers

Since 1998, Klariti.com has provided products and services to some of the largest companies in the world including AIG, Bearing Point, Cisco, Coca Cola Corp, Dell, EDS, Ernst & Young, GE, HBO, IBM, Intel, JP Morgan, KLM Airlines, KPMG, Macy’s, McDonalds, Microsoft, Oracle, Price Waterhouse Coopers, Saab, Safeway, Safeway , Sara Lee, Siemens, TATA, Toyota, Vodaphone, Walmart, and Western Union.

Endorsements

"Thank you, it is pleasant and refreshing to find a company with such a sense of customer service, I cannot remember when I have seen such service. when I first ordered, I have to admit that I was skeptical as to the final results, but am pleased to report that I am 200% satisfied with your service and quick responses. I will use this service in the future and recommend it to many others."
Brad Porter
 

"Ivan,
Thank you for going the extra mile and making it work in my "outdated" Excel program! If you need a testimonial for your website, I'll gladly write one up. I so appreciate your kindness, persistence and patience."
Suzanne, Virginia


"I have now purchased 3 different documents. They are very simple to understand, well laid out and very well written. Thank you for saving me weeks, if not months of frustration."
Dan Faubion
Advnt Biotechnologies, Phoenix, Arizona 85027
 

"Thank you for your prompt response. If you would like to have a reference, you can quote me. 'Top professional templates and excellent customer service'"
Regards
Frederick Tsang

"Hi Ivan, thank you so much. I am blown away with the promptness of your response. I didn't expect to hear from you so soon. Thanks again."
Kathy

"Thanks Ivan. Rare to find such service online. Really appreciate it."
Regards,
Prema

"Thanks for the quick response. The documents meet my business need beautifully."
Regards,
Leonard

"I’d just like to compliment, how much I really like the quality of your work (the frameworks are very structured and clear) and it is very convenient to use as well. Once again, thank you so much."
Regards,
Cherry, Australia

"Kudos to you for going the extra steps for me read your files and be able to utilize them."
Sincerely A Happy Customer!
Jacqueline

You can read more customer testimonials here.
 

What's included in this template pack?

Brand Loyalty Survey - MS Word Word template
Competitor Analysis - MS Word Word template
Demographic Comparison - MS Word Word template
Demographic Profile - MS Excel MS Excel Template
Industry Analysis Checklist - MS Word Word template
Market Planning Checklist - MS Word Word template
Market Research Brief 6 pgs - MS Word Word template
Market Research Cost Analysis - MS Word Word template
Market Research Plan Template 16 pgs - MS Word Word template
Market Research Spreadsheet - MS Excel MS Excel Template
Market Survey - MS Word Word template
Project Plan - MS Word Word template

Screenshot of Market Research Template

Download Now for only $9.99!

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What file formats are the templates in?

The files are in Microsoft Word .doc and Excel .xls format.

They work on Word 97, 2003,  2007, 2010  as well as XP, Vista, and Apple Macintosh.

Can I download them online?

You, can download the files instantly.

After you make the payment, you are automatically sent to a Download page from where you can save the templates to your PC.

What is the license agreement?

You can change any part of the templates that you wish.

You can remove all logos and references to Klariti, for example, the logo on the cover page.

You can share the templates with your colleagues and re-use them as you need.

The main restriction is that you cannot sell, rent or license these templates as though they were your own. These templates are for you —and your colleagues — usage only.

You can read the full license Agreement here

What is the refund policy?

We offer a 60 days refund policy.

Can I ask you a question?

Of course. You can contact me at

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