The next stage involves collecting the data. While this sounds easy at
first – you just collect it, right? – it can be problematic when the data is
corrupted, conflicts with earlier reports, is received in file formats that are
not compatible with your software, or there are gaps in the data making it hard
for the analysts to draw conclusions.
Here are a few suggestions to collect data:
Before you start collecting data, train, educate, and supervise your
own team. If this is the first time engaging in Market Research Planning at your
company, consider hiring a Consultant to create a framework for your
project One of their tasks will be to
show your team how to collect data in an impartial manner and to avoid
Think of the end goal. You want all the data to be merged into a
single database. Whether this is Microsoft Excel, Access or another tool, it
doesn’t matter. But the data needs to be designed so it can be shared. If you
can’t share the data, it’s harder, it not impossible, to crunch the numbers.
Reduce the likelihood of corrupt data by a) designing simple user
interfaces, b) helping the subject understand what’s expected of them, and c)
creating software that doesn’t crash or timeout during a session.
Other areas where data gets corrupt are simple things such as when
users enter dates. For some 0503 means May the third whereas for others it
means the fifth of March.
Asking folks for their ‘Christian’ name can be both confusing and
offensive. They meant first name.
Create the Microsoft Word templates so they are easy to read, ensure
the web forms that are easy to populate, and that the data can be captured
For example, some surveys I've taken demand that I enter my zip code.
But we don’t use zip codes where I live. So, I’m forced to enter incorrect data.
Imagine the confusion that causes?
Research Template Pack
template pack includes:
Plan Template (16 pages) Use this template to capture 1. Why You
Need Research, 2. Who You Wan to Target, 3. How to Plan 4. Collect
Data, 5. Analyze Data, 6. Report Findings, and 7. Make Decisions.
Plan Brief Template (6 pages) Use this document to brief
Consultants on your Market Research requirements.
Templates including Brand Loyalty Survey, Competitor Analysis,
Demographic Comparison, Demographic Profile, Industry Analysis
Checklist, Market Planning Checklist, Cost Analysis, Market
Research Spreadsheet, Market Survey, and a Project Plan.
The Market Research Plan (MS Word, 16 pages)
contains the following chapters. The other checklists,
questionnaires, surveys and templates are listed below.
Why Use a Market
As a small business owner, you're looking for ways understand:
your current customers and potential customers?
What do I
really know about them? Where do they live? Do they prefer to shop
online or offline?
they want to buy?
their average income? What’s the disposable income?
of products do they have (Skoda), like to have (slightly bigger Car),
and aspire to having (BMW)?
are they willing to pay for my products?
find my products where they go shopping? If not, why?
they think of my business? Do they think we’re reliable, trustworthy,
my business compare with my competitors?
Here are screenshots of the
templates you can download by clicking the Click Here to Purchase
Research Template, Stage 3
Research, Excel Template
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1. Click the Buy button below and you
will be sent to a secure page on Clickbank.
2. This is a screenshot of the sales page on
Clickbank.com. There are a few things I want to show you.
1. This is the Klariti logo. It shows
that this order is from Klariti.com – the site you have come from.
2. This shows the amount of the
order. It defaults to USD but you can change it your local currency if
3. This is where you enter your credit
that it asks for your Validation Code. This is the 3-digit code printed on the back of your card, to the right of the card
number. This is to protect you as your card cannot be used without this
4. Click the PayPal logo if you want
to pay with PayPal instead of your credit card.
After you have checked everything, order,
price and credit card details, and click Pay Now.
Wait a few seconds - don't close the browser.
5. Clickbank will send you to the
Download page on our site.
6. The Download Page looks like this. Save
7. Save the files to your PC and check you