Break out the findings so it answers the questions you had at project
kickoff. You can show this in, for example, Demographic Comparison or Competitor Analysis
Use what’s appropriate and make it easy for the reader, especially those
further up the line, to extract the key findings.
Data Analysis usually falls into two categories:
This is where you describe the collected data usually by summarizing
the findings. For example, you can highlight how many liked or disliked your
new product. Use charts and tables to illustrate the data. Provide legends that
explain different categories, volumes or amounts.
While Descriptive Data Analysis focused on describing the findings,
these are of limited use until placed in context. That means you try to use
information taken from a small group to ‘infer’ what a larger group would do,
compare groups and see where/how they behaved differently, and forecast what
may happen based on the information you have gathered.
For example, let’s say you want to know how customers from London,
Paris, and Dallas rate different products. You prepare a survey with ten
questions asking customers from all three cities to rate customer satisfaction
on a scale of 1 to 5.
Once the survey is completed, you can compare each group using statistical
software and test if differences exist.
Microsoft Excel has some very powerful functions, such as pivot tables
that are very effective at analyzing data.
This type of marketing analysis offers richer information than simply showing
how many customers from each city responded to each question.
Research Template Pack
template pack includes:
Plan Template (16 pages) Use this template to capture 1. Why You
Need Research, 2. Who You Wan to Target, 3. How to Plan 4. Collect
Data, 5. Analyze Data, 6. Report Findings, and 7. Make Decisions.
Plan Brief Template (6 pages) Use this document to brief
Consultants on your Market Research requirements.
Templates including Brand Loyalty Survey, Competitor Analysis,
Demographic Comparison, Demographic Profile, Industry Analysis
Checklist, Market Planning Checklist, Cost Analysis, Market
Research Spreadsheet, Market Survey, and a Project Plan.
The Market Research Plan (MS Word, 16 pages)
contains the following chapters. The other checklists,
questionnaires, surveys and templates are listed below.
Why Use a Market
As a small business owner, you're looking for ways understand:
your current customers and potential customers?
What do I
really know about them? Where do they live? Do they prefer to shop
online or offline?
they want to buy?
their average income? What’s the disposable income?
of products do they have (Skoda), like to have (slightly bigger Car),
and aspire to having (BMW)?
are they willing to pay for my products?
find my products where they go shopping? If not, why?
they think of my business? Do they think we’re reliable, trustworthy,
my business compare with my competitors?
Here are screenshots of the
templates you can download by clicking the Click Here to Purchase
Research Template, Stage 3
Research, Excel Template
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1. Click the Buy button below and you
will be sent to a secure page on Clickbank.
2. This is a screenshot of the sales page on
Clickbank.com. There are a few things I want to show you.
1. This is the Klariti logo. It shows
that this order is from Klariti.com – the site you have come from.
2. This shows the amount of the
order. It defaults to USD but you can change it your local currency if
3. This is where you enter your credit
that it asks for your Validation Code. This is the 3-digit code printed on the back of your card, to the right of the card
number. This is to protect you as your card cannot be used without this
4. Click the PayPal logo if you want
to pay with PayPal instead of your credit card.
After you have checked everything, order,
price and credit card details, and click Pay Now.
Wait a few seconds - don't close the browser.
5. Clickbank will send you to the
Download page on our site.
6. The Download Page looks like this. Save
7. Save the files to your PC and check you