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Market Research Tutorial - Part 17 of 17

This is Part 17 of 17 on writing Market Research Plans.

  1. Market Research 101
  2. Why Develop a Market Research Plan? Where's the benefit?
  3. The 3 Key Ingredients in Every Market Research Plan
  4. Market Research For Small Business Owners
  5. Remember Pink iMacs?
  6. What Jose Mourinho Taught Me About Market Research
  7. Kickstart your Market Research
  8. Rocket Science, duh!
  9. Using Market Research To Develop Brand Loyalty
  10. The Mystery of the Seven Sided Market Research Plan
  11. Stage 1 - Why?
  12. Stage 2 – Why Some Customers Are More Important Than Others
  13. Stage 3 - How To Find The Information You Need
  14. Stage 4 – How To Collect Data
  15. Stage 5 – Analyze Data
  16. Stage 6 – Generate Report Findings
  17. Stage 7 – Choose Best Strategies

Stage 7 – Choose Best Marketing Strategies

Now you have to make a decision.

In some companies your findings will be handed over to other teams, for example Product Development or the Marketing Department, for them to decide. It depends on how you're it structured.

One thing to consider is that the market research should shed light on new areas. If the findings confirm what you already know, look at how you're gathering the data, where it comes from, and who compiles the information.

In a dynamic world, findings should rarely stay the same.

‘Were the findings good?’

You may be asked this during your presentation. Findings are neither good nor bad. They’re a snapshot of how customers see your product, for example.

How people interpret data is up to them. Your job isn’t – or shouldn’t be – to skew the data so management hears what they want to hear. If customers are dissatisfied, it’s their job to remedy it, not yours.

One final tip.

Close on a positive note.

Even if the information is down-beat, look for some positives in the information you gleaned. Don’t fudge the issues but remind the audience that we now know more than yesterday.

Market Research Template Pack

This template pack includes:

  • Market Plan Template (16 pages) Use this template to capture 1. Why You Need Research, 2. Who You Wan to Target, 3. How to Plan 4. Collect Data, 5. Analyze Data, 6. Report Findings, and 7. Make Decisions.
  • Market Plan Brief Template (6 pages) Use this document to brief Consultants on your Market Research requirements.
  • 10 Free Templates including Brand Loyalty Survey, Competitor Analysis, Demographic Comparison, Demographic Profile, Industry Analysis Checklist, Market Planning Checklist, Cost Analysis, Market Research Spreadsheet, Market Survey, and a Project Plan.

Instant Download in MS Word

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Table of Contents

The Market Research Plan (MS Word, 16 pages) contains the following chapters. The other checklists, questionnaires, surveys and templates are listed below.

Why Use a Market Research Plan?

As a small business owner, you're looking for ways understand:

  • Who are your current customers and potential customers?
  • What do I really know about them? Where do they live? Do they prefer to shop online or offline?
  • What do they want to buy?
  • What is their average income? What’s the disposable income?
  • What type of products do they have (Skoda), like to have (slightly bigger Car), and aspire to having (BMW)?
  • How much are they willing to pay for my products?
  • Can they find my products where they go shopping? If not, why?
  • What do they think of my business? Do they think we’re reliable, trustworthy, good value?
  • How does my business compare with my competitors?

Screenshots

Here are screenshots of the templates you can download by clicking the Click Here to Purchase image above.

Market Plan Executive Summary

Executive Summary

Project Plan

Project Plan

Market Research Template, Stage 3

Market Research Template, Stage 3

Market Plan Budget

Market Plan Budget

Market Research, Excel Template

Market Research, Excel Template

Competitor Analysis

Competitor Analysis

Screenshot of How To Write Work Instructions

Demographic Analysis Worksheet

Brand Loyalty Survey

Brand Loyalty Survey

Customers

Since 1998, Klariti.com has provided products and services to some of the largest companies in the world including AIG, Bearing Point, Cisco, Coca Cola Corp, Dell, EDS, Ernst & Young, GE, HBO, IBM, Intel, JP Morgan, KLM Airlines, KPMG, Macy’s, McDonalds, Microsoft, Oracle, Price Waterhouse Coopers, Saab, Safeway, Safeway , Sara Lee, Siemens, TATA, Toyota, Vodaphone, Walmart, and Western Union.

Endorsements

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"Ivan,
Thank you for going the extra mile and making it work in my "outdated" Excel program! If you need a testimonial for your website, I'll gladly write one up. I so appreciate your kindness, persistence and patience."
Suzanne, Virginia


"I have now purchased 3 different documents. They are very simple to understand, well laid out and very well written. Thank you for saving me weeks, if not months of frustration."
Dan Faubion
Advnt Biotechnologies, Phoenix, Arizona 85027
 

"Thank you for your prompt response. If you would like to have a reference, you can quote me. 'Top professional templates and excellent customer service'"
Regards
Frederick Tsang

"Hi Ivan, thank you so much. I am blown away with the promptness of your response. I didn't expect to hear from you so soon. Thanks again."
Kathy

"Thanks Ivan. Rare to find such service online. Really appreciate it."
Regards,
Prema

"Thanks for the quick response. The documents meet my business need beautifully."
Regards,
Leonard

"I’d just like to compliment, how much I really like the quality of your work (the frameworks are very structured and clear) and it is very convenient to use as well. Once again, thank you so much."
Regards,
Cherry, Australia

"Kudos to you for going the extra steps for me read your files and be able to utilize them."
Sincerely A Happy Customer!
Jacqueline

You can read more customer testimonials here.
 

What's included in this template pack?

Brand Loyalty Survey - MS Word Word template
Competitor Analysis - MS Word Word template
Demographic Comparison - MS Word Word template
Demographic Profile - MS Excel MS Excel Template
Industry Analysis Checklist - MS Word Word template
Market Planning Checklist - MS Word Word template
Market Research Brief 6 pgs - MS Word Word template
Market Research Cost Analysis - MS Word Word template
Market Research Plan Template 16 pgs - MS Word Word template
Market Research Spreadsheet - MS Excel MS Excel Template
Market Survey - MS Word Word template
Project Plan - MS Word Word template

Screenshot of Market Research Template

Download Now for only $9.99!

Click here to download these templates

 

What file formats are the templates in?

The files are in Microsoft Word .doc and Excel .xls format.

They work on Word 97, 2003,  2007, 2010  as well as XP, Vista, and Apple Macintosh.

Can I download them online?

You, can download the files instantly.

After you make the payment, you are automatically sent to a Download page from where you can save the templates to your PC.

What is the license agreement?

You can change any part of the templates that you wish.

You can remove all logos and references to Klariti, for example, the logo on the cover page.

You can share the templates with your colleagues and re-use them as you need.

The main restriction is that you cannot sell, rent or license these templates as though they were your own. These templates are for you —and your colleagues — usage only.

You can read the full license Agreement here

What is the refund policy?

We offer a 60 days refund policy.

Can I ask you a question?

Of course. You can contact me at

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