Market Research Templates, Forms and Tutorials
Update: This article has been updated here.
This Market Research Template pack includes 19 templates (5 Word + 14 Excel). You can use these templates, forms, checklists, and questionnaires to gather, record, and analyze data so you have the information you need to drive your Business Plan and Marketing strategies forward. This template pack includes:
- 4 x Market Research Templates (16 pages) Use these template to capture Why You Need Market Research, Who You Want to Target, How to Plan, Collect Data, Analyze Data, Report Findings, and Make Decisions.
- Market Research Brief Template (6 pages) Use this document to brief Consultants on your Market Research requirements.
- 14 Free Excel Templates: including Brand Loyalty Survey, Competitor Analysis, Demographic Comparison, Demographic Profile, Industry Analysis Checklist, Market Planning Checklist, Cost Analysis, Market Research Spreadsheet, Market Survey.
MS Word Screenshots
Here are screenshots of the MS Word templates.
Standard cover page
Executive Summary to Market Research Plan
Instructions on how to write the Market Research Plan
Further details of the market research plan
Market Research Project Plan
Market Survey Form
Excel ScreenshotsHere are screenshots of the Excel templates.
Market Planning Checklist with conditional formatting
Competitor Assessment spreadsheets with different charts
Competitive Analysis spreadsheet
Feedback Form and Customer Ratings