Assess the Competition - Can you compete against the
market leader? How many competitors are there in the marketplace?
partner with other companies and deliver a superior product offering? Mourinho
identified three main threats and then went after them. One by one, they were
Identify your target market gather information about the
age, location and number of people wholl be interested in the product. The
more you know about your
customers, the more you can tailor your product to
their needs, spending habits and in relation to emerging trend.
that his midfielders had to be 58 minimum. Why? He was blessed with one of
the best midfielders in the world with Claude Makelele (55) and wanted to
balance his lack of height with taller, more robust players. Other mid-size
players were sold and powerhouses brought in.
Determine Price how much will the product cost? Will you sell it
as part of a bundle? Do you offer discounts? How about international customers?
Will the price be the same in the US as in Japan? And if customers find out,
The difficulty with pricing strategies is that what works in one
country, or even one city, may be over-priced in another. How do you strike a
Sales channels - Whats best approach to selling the products? Over the web, in the high street, through partners, direct mail? When
I started my business, I sold training programs through the post. But I had to
stop as shipping fees reduced my profit.
Now I sell all my goods online with
eJunkie and Clickbank. While I still get requests for hardcopies, I have to
decline the offer as the time and effort would wipe out the profit margin. But,
its not an easy decision. Who wants to say No to money.
Volume - How many people are looking for this product? How
confident are you that this figure is correct? Will this number increase or
decrease over the next three years?
Looking for an example of how your luck
Audible.com was facing bankruptcy a few
years ago. No one was buying digital downloads. Then the internet gained
traction. Mp3 players spread like wildfire. Suddenly the demand was there.
The next problem was how to keep up with
Nice problem if you can get it.
Research Template Pack
template pack includes:
Plan Template (16 pages) Use this template to capture 1. Why You
Need Research, 2. Who You Wan to Target, 3. How to Plan 4. Collect
Data, 5. Analyze Data, 6. Report Findings, and 7. Make Decisions.
Plan Brief Template (6 pages) Use this document to brief
Consultants on your Market Research requirements.
Templates including Brand Loyalty Survey, Competitor Analysis,
Demographic Comparison, Demographic Profile, Industry Analysis
Checklist, Market Planning Checklist, Cost Analysis, Market
Research Spreadsheet, Market Survey, and a Project Plan.
The Market Research Plan (MS Word, 16 pages)
contains the following chapters. The other checklists,
questionnaires, surveys and templates are listed below.
Why Use a Market
As a small business owner, you're looking for ways understand:
your current customers and potential customers?
What do I
really know about them? Where do they live? Do they prefer to shop
online or offline?
they want to buy?
their average income? What’s the disposable income?
of products do they have (Skoda), like to have (slightly bigger Car),
and aspire to having (BMW)?
are they willing to pay for my products?
find my products where they go shopping? If not, why?
they think of my business? Do they think we’re reliable, trustworthy,
my business compare with my competitors?
Here are screenshots of the
templates you can download by clicking the Click Here to Purchase
Research Template, Stage 3
Research, Excel Template
1998, Klariti.com has provided products and services to some of
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1. Click the Buy button below and you
will be sent to a secure page on Clickbank.
2. This is a screenshot of the sales page on
Clickbank.com. There are a few things I want to show you.
1. This is the Klariti logo. It shows
that this order is from Klariti.com – the site you have come from.
2. This shows the amount of the
order. It defaults to USD but you can change it your local currency if
3. This is where you enter your credit
that it asks for your Validation Code. This is the 3-digit code printed on the back of your card, to the right of the card
number. This is to protect you as your card cannot be used without this
4. Click the PayPal logo if you want
to pay with PayPal instead of your credit card.
After you have checked everything, order,
price and credit card details, and click Pay Now.
Wait a few seconds - don't close the browser.
5. Clickbank will send you to the
Download page on our site.
6. The Download Page looks like this. Save
7. Save the files to your PC and check you