As you can see, there are many factors to consider when launching a
product. Interviewing, running surveys and polls are different ways to get
inside the head of your
customers (or prospective customers) and see what they
Likewise, you may have to run different surveys or workshop until you
begin to see specific trends emerging, for example, that the price is too high
for customers in France but fine for those in Seattle.
Or the user interface confuses customers and makes them leave the
Did you know?
More than 55% of customers who start the buying process (i.e. Click
the Buy button) leave the site before they get to the Confirm button.
Wouldn’t you like to know why?
That’s where a discrete survey will help.
‘What’s the one thing on my Shopping Cart that you’d change?’
Or a poll. Or a focus group. Or a questionnaire.
It depends, doesn’t it?
SAD TUT aka USA TDT
I’ve made up a new buzzword to address this. SAD TUT. Or USA TDT. Whichever
For small projects, you should be fine with Competitor Analysis
Worksheets, spreadsheets, forms and
checklists. You can use these to run surveys, ask questions, and gather
If you need more detailed information, then you'll need to develop a Market Research Plan. This is ideal when you want a 360 understanding of how
customers perceive your company, brand or customer service. It depends on your
needs, budget and resources.
Assess the current marketplace.
Determine if there is a real need for your product or
service. While you may feel that people MUST want to buy this, the research may
Size up the competition. Who are your main competitors? How
can you beat them? Price, Innovation, and Customer Service are three starting
Understand your Customers. Learn more about their shopping
habits. What triggers them to make decisions? How much they usually spend on
these types of products? What is their
weekly disposable income, i.e. what’s left
over when they pay the bills?
Monitor Trends – understand how the market is shaping up. Are
there new trends you need to watch? What has become passé?
Define Achievable Targets – and, of course, you need to define your sales
targets. How many of these do I need to sell in the next 12, 24 or 36 months to
justify the decision to launch this product?
The over-arching goal is to learn more about your customers and how
their spending habits, preferences and knowledge of your brand will impact your
In a nutshell
After you have completed the Market Research planning phase, you will
have the answer to the question you identified at the start of the project.
For most of us, this is: who will buy my product, for how much, and
Research Template Pack
template pack includes:
Plan Template (16 pages) Use this template to capture 1. Why You
Need Research, 2. Who You Wan to Target, 3. How to Plan 4. Collect
Data, 5. Analyze Data, 6. Report Findings, and 7. Make Decisions.
Plan Brief Template (6 pages) Use this document to brief
Consultants on your Market Research requirements.
Templates including Brand Loyalty Survey, Competitor Analysis,
Demographic Comparison, Demographic Profile, Industry Analysis
Checklist, Market Planning Checklist, Cost Analysis, Market
Research Spreadsheet, Market Survey, and a Project Plan.
The Market Research Plan (MS Word, 16 pages)
contains the following chapters. The other checklists,
questionnaires, surveys and templates are listed below.
Why Use a Market
As a small business owner, you're looking for ways understand:
your current customers and potential customers?
What do I
really know about them? Where do they live? Do they prefer to shop
online or offline?
they want to buy?
their average income? What’s the disposable income?
of products do they have (Skoda), like to have (slightly bigger Car),
and aspire to having (BMW)?
are they willing to pay for my products?
find my products where they go shopping? If not, why?
they think of my business? Do they think we’re reliable, trustworthy,
my business compare with my competitors?
Here are screenshots of the
templates you can download by clicking the Click Here to Purchase
Research Template, Stage 3
Research, Excel Template
1998, Klariti.com has provided products and services to some of
the largest companies in the world including AIG, Bearing Point, Cisco,
Coca Cola Corp, Dell, EDS, Ernst & Young, GE, HBO, IBM, Intel, JP
Morgan, KLM Airlines, KPMG, Macy’s, McDonalds, Microsoft, Oracle, Price
Waterhouse Coopers, Saab, Safeway, Safeway , Sara Lee, Siemens, TATA,
Toyota, Vodaphone, Walmart, and Western Union.
you, it is pleasant and refreshing to find a company with such a
sense of customer service, I cannot remember when I have seen such
service. when I first ordered, I have to admit that I was skeptical
as to the final results, but am pleased to report that I am 200%
satisfied with your service and quick responses. I will use this
service in the future and recommend it to many others."
Thank you for going the extra mile and making it work in my "outdated"
Excel program! If you need a testimonial for your website, I'll
gladly write one up. I so appreciate your kindness, persistence and
"I have now purchased 3 different documents. They are very simple to
understand, well laid out and very well written. Thank you for
saving me weeks, if not months of frustration."
Advnt Biotechnologies, Phoenix, Arizona 85027
"Thank you for your prompt response. If
you would like to have a reference, you can quote me. 'Top professional
templates and excellent customer service'"
Ivan, thank you so much. I am blown away with the promptness of
your response. I didn't expect to hear from you so soon. Thanks
Ivan. Rare to find such service online. Really appreciate it."
for the quick response. The documents meet my business need
just like to compliment, how much I really like the quality of your
work (the frameworks are very structured and clear) and it is
very convenient to use as well. Once again, thank you so much."
to you for going the extra steps for me read your files and be able
to utilize them."
Sincerely A Happy Customer!
1. Click the Buy button below and you
will be sent to a secure page on Clickbank.
2. This is a screenshot of the sales page on
Clickbank.com. There are a few things I want to show you.
1. This is the Klariti logo. It shows
that this order is from Klariti.com – the site you have come from.
2. This shows the amount of the
order. It defaults to USD but you can change it your local currency if
3. This is where you enter your credit
that it asks for your Validation Code. This is the 3-digit code printed on the back of your card, to the right of the card
number. This is to protect you as your card cannot be used without this
4. Click the PayPal logo if you want
to pay with PayPal instead of your credit card.
After you have checked everything, order,
price and credit card details, and click Pay Now.
Wait a few seconds - don't close the browser.
5. Clickbank will send you to the
Download page on our site.
6. The Download Page looks like this. Save
7. Save the files to your PC and check you