Marketing Plan Template
This
Marketing Plan Template includes a
40 page Word template and
10 Excel spreadsheets. Use this template to summarize the
Who, What, Where, When, and How questions of marketing and sales
activities for the planning year.
Use this Marketing Plan Template to:
-
Analyze the competitive environment you need to examine
in order to position your product or service in the marketplace
-
Develop and refine your product so that it meet
customers' needs
-
Ensure the packaging and pricing matches customers'
expectations and spending habits
-
Define the promotion, advertising and PR you’ll adopt to
get your message to target customers
-
Identify each specific marketing event or action item
that will increase sales
-
Deliver a cohesive plan that will become your blueprint
to marketing success
Download Now for only $9.95 - Buy Here!
Sample Screenshots biz
Executive Summary
Situation Analysis
Customer Analysis
Market Segmentation and Market Analysis
Describing your Products and Services
Price Strategy
Budget Determination
Action Plan and Implementation
and 9 Free Excel Templates including...
Competitive Analysis Matrix
Demographic Profile
Marketing Budget
Sales Forecast
Table of Contents
toc
1 Executive Summary
1.1 Company Description
1.2 Strategic Focus
1.3 Goals
1.4 Current Situation
1.5 Competitive Advantage
2 Situation Analysis
2.1 Market Research
2.1.1 Research Findings
2.1.2 Growth Projections
2.2 Competitor Analysis
2.2.1 Competitor #1
2.2.2 Competitor #2
2.2.3 Competitor #3
2.2.4 Competitor Matrix
2.3 Customer Analysis
2.4 Environment Analysis
2.5 Industry Analysis
2.6 Market Definition and Segmentation
2.7 Market Analysis
2.8 Target Market
2.9 Target Market Strategies
2.10 SWOT Analysis
2.10.1 Identifying Internal Strengths And Weaknesses
2.10.2 Identifying Opportunities and Threats
3 Products and Services
3.1 Description of Products/Services
3.2 Comparison
3.3 Products/Service Features
3.4 Other Considerations
4 Market Strategy
4.1 Image
4.2 Positioning
4.3 Promotion Strategy
4.4 Price Strategy
4.5 Price Comparison
4.6 Customer Service
4.6.1 Retaining Customers
4.6.2 Customer Complaint Handling
5 Sales Forecast
5.1 Sales Forecast By Product
5.2 Sales Forecast By Type
5.3 Sales Forecast By Market
5.4 Sales Forecast By Location
6 Budget Determination
6.1 Budget By Type
6.2 Budget By Month
6.3 Budget by Team Members
7 Marketing Organizations
7.1 Organization Chart
7.2 Roles & Responsibilities
8 Action Plan and Implementation
8.1 Schedule
8.2 Action Items
8.3 Implications for staff involvement
9 Communication Plan
9.1 Sales Material
9.2 External Communications
9.3 Distribution Groups
10 Tracking, Evaluation & Control
10.1 Tracking
10.2 Evaluation
10.3 Control
What's included in the template pack
The templates are in
Microsoft Word and Excel and can be downloaded online for only $9.95.
The template pack includes the following documents:
|
Marketing Plan |
40 page template |
 |
|
Marketing Plan (Sunflowers cover) |
40
page template |
|
|
Competitive Analysis |
1
x worksheet |
 |
|
Costs |
1
x worksheet |
|
|
Demographic Profile |
1
x worksheet |
|
|
Market Research |
1
x worksheet |
|
|
Market Profile |
1
x worksheet |
|
|
Sales Forecast by Market Segment |
1
x worksheet |
|
|
Sales Forecast by Product |
1
x worksheet |
|
|
Sales Forecast by Region |
1
x worksheet |
|
|
Sales Forecast by Unit |
1
x worksheet |
|
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|
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Supports Windows
98, Me, 2000, 2003, XP, Vista. 
