Is
Your Blog Getting Readership?
5 Tips on Writing a
Great Blog Post
 Guest
article by Shannon Suetos
from
Resource Nation
Having a blog on
your company’s website can help bring a personal tone to your company as
well as bring in people who may not have originally gone to your
site. Because of this it is important to have a blog that people enjoy
reading, but still
gets your message out.
1. Be
Consistent
You don’t have
to write in your blog every day for it to be effective. The main goal
should be to
write it in a consistent manner. Once you get people
reading your blog, they will want you to be someone they can count on.
If you start writing every week and then stop, you could lose readership
and make your company look inconsistent as well.
2.
Relevant Topics
It doesn’t
really matter what your company does, you need to have something
relevant and interesting to say. People read blogs to get information,
so
tell them something they need to know. Try and tie in current events
with what you do, it could be easier than you think.
Get creative and
add a twist to a news story, doing this will make your blog unique and
hopefully give it a tone that is engaging to your readers. If everyone
is writing about a newsworthy event, why should they read your post?
Put your own spin on things and make the post yours.
3.
Skimability
Most people have
the
attention span of a fly, so it is up to you to make your post easy
to read and help people skim your post. Take a step back and think
about how you read blogs and news articles? Do you skim the post first
and then decide if you should read it word for word? Make the
information available and easy to read at a glance.
Making your
paragraphs shorter and using bullet points and bold text can really
help. Format your article so people don’t feel like they are reading an
essay paper.
4. It’s not
all about you
Don’t make all
your blog posts about your company. You want people to come back and
read again and again--writing just about your company can be repetitive
and boring. If you talk about industry news and even mention other
companies, you will look more relevant and set yourself apart from being
boring and mundane.
5. Link to
other sites
This tactic is
good for two reasons—one, it helps for SEO purposes, and two, it shows
you read other people’s content. Search engines like text that has
links to different domains, and it can lead to higher rankings, which is
always a good thing. Also it lets your readers know you are
conscious
of other people’s thoughts and ideas. Get in touch with people you link
from, they may return the favor and link to your blog.
In the end,
remember blogs help companies get information out to their clients as
well as bring in information for their industry. Being engaging is key,
and having quality content that people will want to read can ensure
successful readership.
Shannon Suetos is a writer based in
San Diego, California. She writes extensively for
Resource Nation,
an online resource that provides expert advice on purchasing decisions
and a comparison service for everything from
credit card processing
to
VoIP phone systems.
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