Facebook Privacy Settings Every User Should Know
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article by Shannon Suetos
from
Resource Nation
Open graph—two words that have caused Facebook a swirl of bad PR lately.
The concept is simple, “The Open Graph protocol enables you to integrate your web pages into the social graph. It is currently designed for web pages representing profiles of real-world things — things like movies, sports teams, celebrities, and restaurants. Once your pages become objects in the graph, users can establish connections to your pages as they do with Facebook Pages.”
Now that this Open Graph technology has been around for a while, you can start to see the effects it has. Sites like the Huffington Post and Pandora allow you to see what your Facebook friends like on that site, or you can also share your favorite news story. Ultimately making the web more social, and allowing businesses to take advantage.
The problem Zuckerberg is facing is that many people’s private information is now being leaked into the web. He has been reported as
saying, “he sees privacy as a “stepping stone,” by which he means privacy controls are something Zuckerberg must tolerate until his users come to agree with him.”
After getting much flack about this he has now reported that he
believes, “privacy is important to us,” and has made some changes to help users opt-out of certain privacy issues. The issues are being solved, but many don’t believe that is it enough. Facebook has simplified their privacy settings, but it is still not a walk in the park to fix.
Numbers Don’t Lie
No matter how you feel about Open Graph, Facebook is seeing a large amount of users.
ComScore has reported that, “Facebook attracted 130 million unique U.S. visitors in May, 2010, an increase of 8.6 million people. That jump represents the third largest single-month increase in unique visitors since comScore started measuring. Pageviews were up 11 percent in May to 55.5 billion.”
On top of those numbers, comScore has reported that over 100,000 websites have implemented a like button into their page. Proving many people may not like Facebook’s stance on privacy, but it isn’t hurting their business model.
From a marketing standpoint, fan pages can yield higher response rates. Now when someone likes your page it is stored in a database, and like minded people can be notified of your fan page. This can help with your demographic and psychographic research as well. If you are seeing a change in popularity from a group that usually has no interest, you can find out why they are seeing an interest and how to reach more potential customers.
You may not agree with the privacy rules that Zuckerberg has in place, but one thing is for sure the concept can bring a more social Internet. It is going to take some tweaking to get the majority happy with the privacy settings, but overall this seems like it could be beneficial to many.
Shannon Suetos is an expert writer on
digital copiers based in San Diego, California. She writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such as
office copiers at
Resource Nation.
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