5 Google Analytics Tips

I have used Google Analytics with mixed success over the past 3 years. I keep switching between it and Site Meter, which is another great site monitoring tool. Anyway, I decided this week to make an aim and learn more about Google Analytics. Like many products, it is so feature rich, it can be hard to know where to start. Here’s what I found this week.
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Increase the date range

When you open Google Analytics, it shows the default date range, usually by day. You can change this to by month and year if you’re inclined.

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What I didn’t know was that you can click on the actual date range and then select to view across a timeline or across different months.

This lets you check your site across holidays, seasons and other time periods.

Compare to the past

Next, you can select the Compare to Past checkbox, which lets you see how you’re doing now against your past performance.

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This adds new fields to the graph, so you can see you’re making sense of things.

Sort the keywords
Ok, I know you know this but I didn’t. You can click on the headings in this pane and resort the results.

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Notice the $Index column on the far right?

Use this to see how you’re pages are doing from a financial perspective – you can set goals and targets and even link into your Google Adsense account. Nice!

Advanced Segments

You can refine/filter your report by adding more segments.

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What you mean?

Add things like new visitors, paid traffic, search traffic to your report, so you can see how your site is really performing.

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These are all color-coded to make the chart more readable.

Oh yeah, you can also export it and open the file in Excel.

Click on the Add to Dashboard button and it will automatically be added to your GA dashboard next time you open it.

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But, did it work?

No!

I managed to add the code no problem to my blogs BUT it doesn’t work on my software templates site. For whatever reason, even though I added it to the footer, it doesn’t pick up.

So, blogs work fine but sites with file includes don’t work.

Just me!

If you have any ideas, please drop me a line.

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Download these templates to start

Acceptance Test Plan

Contingency Plan

Software Development Templates

Acquisition Plan

Conversion Plan

Software Requirements Specification

Action Plan

Cost Benefit Analysis

Software Testing

API Documentation

Database Design

Standard Operating Procedures (SOP)

Audience Analysis

Datasheet

Statement of Work

Availability Plan

Deployment Plan

System Administration Guide

Bill of Materials

Design Document

System Boundary

Business Case

Disaster Recovery Plan

System Design Document

Business Continuity

Disposition Plan

System Specifications

Business Plan

Documentation Plan

Technical Writing Templates

Business Process

Employee Handbook

Test Plan

Business Requirements

Error Message Guide

Training Plan

Business Rules

Expression of Interest

Transition Plan

Capacity Plan

Fact Sheet

Troubleshooting Guide

Case Study

Feasibility Study

Use Case

Change Management Plan

Functional Requirements

User Guide

Communication Plan

Grant Proposal

Verification and Validation Plan

Concept of Operations

Implementation Plan

White Papers

Concept Proposal

Installation Plan

Work Instructions

Configuration Management Plan

Interface Control Document

Software Development Templates

Acceptance Test Plan

Maintenance Plan

Software Requirements Specification

Acquisition Plan

Market Research

Software Testing

Action Plan

Marketing Plan

Standard Operating Procedures (SOP)

API Documentation

Needs Statement

Statement of Work

Audience Analysis

Operations Guide

System Administration Guide

Availability Plan

Policy Manual

System Boundary

Bill of Materials

Project Plan

System Design Document

Business Case

Proposal Manager Templates

System Specifications

Business Continuity

Proposal Template

Technical Writing Templates

Business Plan

Quality Assurance Plan

Test Plan

Business Process

Release Notes

Training Plan

Business Requirements

Request for Proposal

Transition Plan

Business Rules

Risk Management Plan

Troubleshooting Guide

Capacity Plan

Scope of Work

Use Case

Case Study

Security Plan

User Guide

Change Management Plan

Service Level Agreement (SLA)

Verification and Validation Plan

Communication Plan

Setup Guide

White Papers

Concept of Operations

Social Media Policy

Work Instructions

Concept Proposal

Contingency Plan

 

Configuration Management Plan

Conversion Plan