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What is Microcontent?

One of the key points to consider about the text on your site is microcontent, which is an ultra-short abstract of the main content.

Microcontent needs to be concise and articulate.

Microcontent is very different from content for traditional publications, such as newspapers.

For example those who buy a regular newspaper are familiar with the content, layout and navigation.

Information Architecture

They can read it at their own leisure and return to sections that they want to read.

On the web, people are under pressure to find data quickly, while watching the clock and struggling with different design layouts at each website.

There are considerable differences between online and offline publications, for example:

  • On the web, headlines are often displayed out of context. For example, the same headlines may also appear on another website, in an email Inbox or search engine results.
  • Print headlines tend to have an associated photograph, subhead with the entire article.

Most web users don't have time to click every headline to retrieve the full article. Thus, make headlines as meaningful as possible. Headlines needs to make sense when the rest of the content is not available to the reader.

Your Thoughts?

What are your thoughts on this? Drop me a line at ivan at klariti dot com


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