Svi Ben-Elya on Technical Writing in Israel

After moving to Israel in the early 1980s, Mr. Ben-Elya became one of Israel’s first technical writers. He developed a reputation for helping companies solve their documentation problems innovatively but painlessly, while within the technical writing community he became known for helping others. Mr. Ben-Elya’s reputation enabled him bring together all parts of Israel’s technical writing community (independent contractors, technical writing companies, and in-house writers) in Oct. 2003 to found Elephant.

How Advertising in User Guides Could Work

Putting advertising in user guides may seem rather flaky at first, but it could work. Here’s why. Life is full of taboos. Things you should and shouldn’t do. One of my ‘pet projects’ is to connect the lines between Sales and Technical Documentation. To me, they both serve the same purpose. Serve the customer. While they both start at different points, the end goal is the same. Unfortunately, these two departments rarely work together. Let’s take a look at how we can fix this.