The purpose of a business proposal is
to persuade your readers to do something, for example, to persuade a
potential customer to choose your goods and/or services, or to persuade
a government body to fund a project or implement a program.
Use this
28-page Microsoft Word template
to write concise, effective, and comprehensive business proposals. The success of a proposal depends on how describe WHAT you are
proposing, HOW you plan to do it, WHEN you plan to do it, and HOW MUCH
it is going to cost.
This proposal template was designed with these
requirements in mind. It contains the basic composition of a business
proposal: beginning (the Executive Summary), middle (the Body of
material to be presented) and an end (the Conclusion).
Use this Proposal template to show prospective clients that:
You are a trustworthy professional
organization
You understand the client's needs and
requirements
Your products and/or services match their
requirements
You have a proven track record with solid
references
You can offer a compelling proposal that stands
out
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Business Proposal Screenshots shots
We have also included several attractively
formatted tables, for example, daily rates and costs may be presented in
a matrix so the reader can see where the final figures come from.
Likewise, we have included Excel spreadsheets, pre-populated with sample
material to get you up and running.
These include a Project Costs
spreadsheet and a detailed Work Breakdown Structure (again
with sample data) which you can use as a framework for your proposals.
This template helps you articulate your key
strengths, your understanding of their requirements, your proposed solution, and
what's most important, how they will
benefit by doing business with you.
Executive Summary
Company Profile and Details
Describe your understanding of their requirements
Describe the effort required to complete the project
Describe the solution or service you are proposing
Respond to each requirement as outlined in the RFP document
Describe your Project Plan, including the Start/End dates for each
task
Provide a matrix of the resources required
Describe the qualifications of your key people
Provide references who will endorse you
Outline the Costs. Provide line item details and daily rates
2 Free Proposal Templates
Free
Free Proposal Template #1
Free Proposal Template #2
1 Executive Summary
2 General Information
2.1 Company Details
2.2 Company Profile
2.3 Benefits
2.4 Main Arguments
2.5 Agency Effort Required
3 Solution Overview
3.1 Response to Requirements
4 Project Management
4.1 Project Plan
4.2 Project Estimating
4.2.1 Work Days by Phase
4.2.2 Work Days by Role
4.2.3 Experience
4.3 Risks
4.4 Issues
4.5 Assumptions
5 Qualifications
5.1 Pen Portraits
5.2 References
5.2.1 Reference # 1
5.2.2 Reference # 2
5.2.3 Reference # 3
6 Costs
6.1 Fixed Price Costs
6.2 Itemized Cost Breakdown
6.3 Technical Support
7 Conclusions
8 Appendix
Free Excel Templates
Project Costs including sample data
Work Breakdown Structure
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Supports
Microsoft Word 97, 2003, 2007. Works on Windows 98, 2000, 2003, XP, Vista
and Apple Mac. 
I'm Ivan Walsh, the person behind this site. I help people improve how they write, publish and extend their business assets.