Klariti Small Business Tips and Tools

About Us Free Tools Tips Templates Affiliates Site Map

MS Word template

How to Ensure Employees Use Facebook Correctly

Facebook is a blessing and a curse. While it creates many new business opportunities (blessing!), one of the growing problems for companies is how to ensure that employees are use Facebook correctly and don’t offend other employees or customers? And what happens when they do?

Download Facebook Usage Policy

How to Create Facebook Social Media Policies

If you want to write Social Media policies for Facebook that address these issues, this article will show you what you need to document in your guidelines.

Tip: read How to Write Social Media Policies for Facebook here.

These guidelines are designed to get you started when writing your Social Media policy documents. You'll need to adjust these depending on how your company uses Facebook.

1. Understand Your Role – Remind each employee, especially those who are new to the company, that they’re an Ambassador for the company. Remind employees that they need to engage with others online knowing that customers judge us and our company based on their interactions.
2. Be Transparent – Encourage employees to honest with others when sharing information online. Under no circumstances should employees use aliases or fake names. Don’t run down your competitors or rant against customers. This reflects very poorly on us and, if detected, will have a very damaging impact on our company’s brand.
3. Show Some Pride - Be proud of job, your role in the company, and your employer. How you use Facebook, Twitter and other Social Media sites to share your knowledge is registered by customers. Try to be polite, helpful and answer questions in a caring way that encourages more interactions.

4. Think of Profits – Remember that they way you use Social Media, especially Facebook and Twitter, impacts how others see the company. If you do this right, in time your efforts will help the company grow and become more profitable.
5. Write It Down - Keep track of what you write, especially when dealing with sensitive issues and/or difficult customers. You don’t need to write everything down as that would be overkill but keep copies of emails and other comments that may need more attention.

6. Use Common Sense –You don’t need to record every tweet. You don’t need to answer every Facebook comment. You don’t have to be online all the time. Remember you have a life offline as well. Do your best and try to be as proactive as possible.

7. Use Common Sense Part 2 - When in doubt, leave it out! If you're hurt or offended by comments made by others, let it go and then respond when you’ve calmed down. Don’t reply when you're angry. This is walking yourself into it and regardless of how ‘right’ you are, you'll come out looking bad.

Should to Encourage Staff to Use Social Media?

These are some guidelines to consider when writing your Facebook Social Media policies.

Remember that these policy documents are not set in stone. They are guidelines that need – and should be – updated when Facebook changes or when your team’s use of Facebook begins to change.

What do you think is the biggest mistake companies make when using Facebook?

How do you encourage staff when they’ve done a good job or taken their first step on your Social Media network?


Social Media Template Pack

This template Pack includes:

  • Social Media Policy Template (64 pages) Use this template to define your Goals, General Policies, Confidentiality, Disclosures, Legal Issues, Intellectual Property, Brand Guidelines and more.
  • Twitter Usage Policy - outline how employees may use Twitter to share, interact and communicate professionally.
  • Facebook Usage Policy - show staff how to be an Ambassador for your business on Facebook Fan pages.
  • LinkedIn Usage Policy - series of guidelines for using this professional network site and using LinkedIn groups
  • Company Blogging Policy - guidelines for employees writing on corporate blogs; how to respond to comments, queries, feedback, and press enquiries.
  • Personal Blogging Policy - use this to help employees understand their obligations when using personal blogs.
  • Social Media Risk Management Policy - guidelines to reduce risk for employees and managers using Social Media sites.
  • Brand Usage Policy - use this to ensure that your brand is used consistently across all social media network sites.
  • Code Of Conduct - extensive list of Do's and Don'ts when using social media network sites.

Click here for the Table of Contents and more Screenshots.

Sample Personal Blogging Policy

Instant Download in MS Word

Download Now for only 9.99!

Click here to download these templates

What file formats are the templates in?

The files are in Microsoft Word .doc.

The files work on Word 97, 2003, 2007, 2010  as well as XP, Vista, and Apple Macintosh.

Can I download them online?

You, can download the files instantly.

After you make the payment, you are automatically sent to a Download page from where you can save the templates to your PC.

What is the license agreement?

You can change any part of the templates that you wish.

You can share the templates with your colleagues and re-use them as you need.

The main restriction is that you cannot sell, rent or license these templates as though they were your own. These templates are for you —and your colleagues — usage only.

You can read the full license Agreement here

What is the refund policy?

We offer a 60 days refund policy.

Can I ask you a question?

Of course. You can contact me at

I want to buy. How does it work?

1. Click the Buy button below and you will be sent to a secure page on Clickbank.

2. This is a screenshot of the sales page on Clickbank.com. There are a few things I want to show you.


1. This is the Klariti logo. It shows that this order is from Klariti.com – the site you have come from.

2. This shows the amount of the order. It defaults to USD but you can change it your local currency if you wish.

3. This is where you enter your credit card details.

Note that it asks for your Validation Code. This is the 3-digit code printed on the back of your card, to the right of the card number. This is to protect you as your card cannot be used without this information.

4. Click the PayPal logo if you want to pay with PayPal instead of your credit card.

After you have checked everything, order, price and credit card details, and click Pay Now.

Wait a few seconds - don't close the browser.

5. Clickbank will send you to the Download page on our site.

6. The Download Page looks like this. Save the files.

7. Save the files to your PC and check you have everything.

That’s it!


Download Now for only 9.99!

Click here to download these templates

software testing templates

standard operating procedure templates

white paper templates

T e m p l a t e   S h o p

Action Plan Template

Audience Analysis Template

Availability Plan Template

Bill of Materials Template

Business Case Template

Business Continuity Plan Template

Business Plan Template

Business Process Design Template

Business Requirements Specification Template

Business Rules Template

Capacity Plan Template

Case Study Templates

Change Management Plan Template

Communication Plan Template

Concept of Operations Template

Configuration Management Plan Template

Conversion Plan Template

Datasheet Template

Deployment Plan Template

Disaster Recovery Template

Disposition Plan Template

Documentation Plan Template

Employee Handbook Template

Expression of Interest Template


Grant Proposal Template

Implementation Plan Template

Invitation To Tender Template

Market Research Templates

Marketing Plan Template

Operations Guide Template

Policy Manual Template

Project Plan Template

Proposal Manager Templates

Proposal Template

Release Notes Template

Request For Proposal Template

Risk Management Plan Template

Scope of Work Template

Service Level Agreement (SLA) Template

Small Business Video

Social Media Policy Templates

Software Development Lifecycle Templates

Software Testing Templates

Standard Operating Procedures Template

Statement of Work Template

System Administration Guide Template

Technical Writing Templates

technical writing templates

Test Plan Template

Training Plan Templates

Training Plan Templates

Troubleshooting Guide Template

Use Case Template

User Guide Template

White Papers

Work Instruction Templates

How to Write

Action Plans

Business Writing

Business Proposals

Case Studies

Process Design

Project Management

Standard Operating Procedures Course

White Papers

Write for the Web

Grant Writing

Software Development Templates


Email Me Here

Endorsements | About Us | Contact Us | Site Map | Privacy | License | T&Cs | FAQs