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7 Ways to Make Social Media Policies for Facebook Useful

This is Part 4 in a series of tutorials on writing Social Media Policies for Facebook. Read part 1, part 2 and part 3 here.

Is Social Media An Asset or a Liability?

If your customers are starting to engage with you on Facebook, then you need to create a set of guidelines to show employees how to use Facebook to promote your business correctly.

Download Facebook Usage Policy

7 Ways to Make Facebook Social Media Policies Useful

If the guidelines are not in place, you can hardly blame the employees if issues arise or there are customer complaints. Here are seven more ways to ensure your Facebook page is an asset to the company and not a liability.

Why create policies?

These documents serve as a starting point for managing your Social Media activities in terms to conduct, communications, and service. These are not marketing documents strictly speaking but, if written in the right spirit, can support Marketing activities indirectly.

Your employees want to use Social Media correctly. Having policies and guidelines in places ensures that they stay on track, share the same message, and demonstrate to customers (and competitors) that your efforts are all aligned.

Tip: Starbucks, Dell, and Boeing are all good examples of this.

Click here to read How to Write Social Media Policies for Facebook

These guidelines will help you improve your Social Media policy documents for Facebook. You can adjust these depending on how your company uses Social Media.

You can also use these are a framework for your Blogging, Twitter and LinkedIn policy documents.

1. Add your Newsletter – you can use one of the boxes on the menu bar to add your own newsletter.

For example, if you use Aweber to deliver your email newsletter, then get the code from their site and insert it here. People can then sign up for your newsletter from your Facebook page.

2. Add Your Photos – the Facebook pages that get the most interaction (also called engagement) are those with pictures of the people running the page.

While it’s fine – and makes sense – to have your logo in the corner, add some pictures of your team in the Photo galleries to make it more personal. Remember to update these when/if staff move on.

3. Brand Guidelines – when setting up the Facebook page, make sure that you use the correct logo, the correct colors, and slogans for the page. This ensures that your page aligns with other marketing efforts and is not mistaken as a ‘fan’ page in the true sense.

4. Check the Stats – most of us know how to use Google Analytics for blogs, but not everyone uses the stats software that Facebook offers. It’s not as deep as Google Analytics but gives you an in sight into traffic volumes, posts and interactions.

If you don’t have any Social Media policies for Facebook that address these issues, please also read the first three tutorials as this will place the material here in more context.

5. Code of Conduct– Encourage employees to embrace the spirit of the company and to adhere to your Code of Conduct and others guidelines. While this may seem obvious, people often get carried away on Facebook (especially when joking around) and may say something that offends another. When it doubt, leave it out. (See the Employee Handbook template here)

6. Company Bio – don’t make this up on the fly. Refer to the company’s official marketing literature and use the correct piece of text. If you need to edit the text in any way, speak with the Marketing Manager and get them to revise the text.

7. Create Resources – if you want your Facebook page to attract more visitors, consider adding a list of excellent resources that others will want to use. Make sure to reach out and include other companies in the list. Avoid ME-ME-ME posts and try to create the Ultimate Guide to… try it, it works!

Is Social Media An Asset or a Liability

These are seven more ways to get your Social Media documents into shape.

For me, Social Media is like a moving target. What you write today may be out-dated in six months, so you need to update them occasionally.

However, if the fundamental principles are correct, the employees can grasp the spirit of what’s involved and use Social Media correctly.

If done correctly, this creates many new opportunities for employees and customers. If done correctly…

Over to you.

Do you see Facebook an asset to the company or a liability?


Social Media Template Pack

This template Pack includes:

  • Social Media Policy Template (64 pages) Use this template to define your Goals, General Policies, Confidentiality, Disclosures, Legal Issues, Intellectual Property, Brand Guidelines and more.
  • Twitter Usage Policy - outline how employees may use Twitter to share, interact and communicate professionally.
  • Facebook Usage Policy - show staff how to be an Ambassador for your business on Facebook Fan pages.
  • LinkedIn Usage Policy - series of guidelines for using this professional network site and using LinkedIn groups
  • Company Blogging Policy - guidelines for employees writing on corporate blogs; how to respond to comments, queries, feedback, and press enquiries.
  • Personal Blogging Policy - use this to help employees understand their obligations when using personal blogs.
  • Social Media Risk Management Policy - guidelines to reduce risk for employees and managers using Social Media sites.
  • Brand Usage Policy - use this to ensure that your brand is used consistently across all social media network sites.
  • Code Of Conduct - extensive list of Do's and Don'ts when using social media network sites.

Click here for the Table of Contents and more Screenshots.

Sample Personal Blogging Policy

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