How do you measure the value of technical documents?

One of our tech docs team was fired yesterday. Why? Technical documents provide no value. This is how Management sees it. Tech docs are nice to have but NOT essential. Tech docs are useful but LESS important than development, user interface and marketing. Are they right? It’s hard not to get defensive in these situations. […]

Email Subject Line Do’s and Don’ts

Image via Wikipedia Justin Premick, Aweber, has the results of an experiment to determine the optimum length for the From line in emails. For those involve in writing, content development and web marketing, the results are interesting.